Blog articles written by Fawkes Digital Marketing

Stop Going in Circles

By John Marx on 10/5/2016

Each time we talk about our social media maintenance plans we get more excited than the last time (even if it was only a few minutes earlier). The reason for this is that the plans offer more than anyone could ever hope to get at a price that is not only fair but designed to help every business grow and be successful. We become a core part of your business and one of the most important pieces we do is we don't advertise on YOUR website or social media outlet. We are your expert silent partner in helping you grow your business.

Walking the Path

By John Marx on 10/2/2016

One of the core aspects of being a growing company in Valparaiso Indiana is each week we reflect on the past week's activities, business decisions, products deployed and new projects we've received in the past week. We do this not only to stay focused for our clients but that we do not waiver from our core business objectives. This doesn't mean we don't waiver during the week. We do and have. Decisions take longer than a week to create and implement which is why we have our weekly reflections. In this article we'll cover some of the biggest waivers and how we overcame them.

The First Question We Ask

By on 9/30/2016

Whenever we bring on a new client or whenever a new client finds their way to JM2, there is one question we always lead with once they choose our services.How are we going to be able to help them?

Differences between SSL, TLS, and HTTPS

By John Marx on 9/29/2016

We are routinely (multiple times per week) creating Digicert SSL certificates for our clients in Northwest Indiana and outside of Indiana. We are often asked what is the difference between SSL, TLS, and HTTPS. In this article we are going to do a very high-level explanation so that everyone can easily understand what this very important security is.

Valparaiso Move in Review

By John Marx on 9/25/2016

This weekend marks the one-month anniversary that JM2 Webdesigners moved from their Zoseco Co-working space to their new home at 403 East Lincolnway. The new web design and social media location is still in Valparaiso Indiana and just five blocks East of the old Zoseco Co-working location. What though has a move done for JM2 Webdesigners, its employees, and most important the clients that it services? We are going to look back at what this move has done.

Content is Crucial to SEO Success

By John Marx on 9/23/2016

When it comes to getting your website indexed on the search engines you need high-quality content that tells a story to your users. This story needs to be clear, concise, and most importantly covers what your users are looking for.

Maximizing Mobile Marketing

By John Marx on 9/22/2016

When it comes to marketing today mobile is becoming more of a key player. Mobile text marketing or SMS marketing has a standard open rate of 98% compared to 30% with email marketing. On top of that only 1% of SMS marketing messages are considered spam due to the fact the loyal customer has to opt-in to receive the messages. By adding just one person coming back per week that might not otherwise come to your location you will not only pay for text messaging but start to make more money. In this article we're going to cover the core benefits of what SMS marketing is and how your business can benefit from having it to drive more revenue to your door.

Longer Tweets are Here!

By on 9/21/2016

The days of having to make the choice between your message and your media are about to become a thing of the past thanks to Twitter's latest character length update.

Pictures, GIFS, videos, links to quoted tweets and polls will no longer count towards your overall 140 character word count. This means that your posts will now allow you to tweet as you normally would without having to worry about other media taking away from your character count.

Creating a Culture that treats employees like CEO's

By on 9/20/2016

When do employees become more than just employees?

It's a question that businesses ask themselves but few often seek the solution. What are the key ingredients in creating a company culture like Google, Zappos and Pixar when employees don't just work, they love working?