There are several types of hosting available to busness owners when they wish to host their website. Below are the most common methods and then we cover some of the technical items, in non-technical words, so that you can choose what is best for your business.
Note: The prices below are not Fawkes Digital Marketing prices. They are noted here to educate and inform what the industry best practice prices are.
The key item to our SEO process whether it is local, regional, national, or international is a hands on approach focused on doing all of the industry best practices.
We will build citations that include your website, your business name, address, and your primary phone number. These citations are all industry specific for your business.
We target phrases that include your city and city/state combination along with any local terms used in your area.
We monitor for reviews, we collect reviews for display on your website, and if you want we will reply to all reviews written for your business. Any bad reviews we work on removing.
We take the content you create or request we create on your behalf and spread the news on your website and the search engines.
Each week we audit your website for changes that the search engines are now looking for. The search engines will go through hundreds of updates each year and matching these recommendations allows us to keep your business moving forward in the search results.
Part of being found is making certain your website is always updated to avoid hackers and malicious users from hijacking your website.
Every website comes with Google Analytics setup with rules to show how your website is performing over time.
There is nothing secret when it comes to search engine optimization. It takes a lot of hands-on hard work to get the job done. We believe in being as transparent as possible in giving you our processes. SEO is a process that will never end and must continually be worked on if you want to continue to get the results you want.
We start with auditing your website. This audit us a technical SEO audit that shows us everything on your website that needs improved, in-depth keyword data analysis, and competitive analysis with the competitors you've provided to us. This information gives us a starting benchmark for all of our data analysis. We look at your website's site structure, the written content, backlinks, and fix any issues that would prevent you from being fully accepted by the search engines.
We look to see who is coming to your website, your website visitor demographics, and see where they are going within your website. We then look at the current analytics and heatmapping software on your website. If you're not using these two valuable tools, we start by installing them so we can start gathering this insightful data so we can provide you with the best solution. This information helps report progress and improve your website to get more leads.
Strategic development is all about understanding the data and how to improve your website lead generation and conversions. We look at not only your nearby competitors but the leaders in your industry. We look at your brand and the strategic goals you've provided to us to come up with a winning plan. We then develop a comprehensive SEO strategy that we custom-tailor to your needs.
We now begin to implement everything from visitor conversion goals, continual improvements recommended for the search engines, local citations, and content creation to move you ahead of your competition.
We track your progress throughout the SEO campaign to ensure that the changes implemented to produce the desired results.
We make changes where necessary to further fine-tune the results to give you continual improvements.
Citations are links from reputable websites back to your site. The easiest way to think of citations is that they are the modern version of the Yellow Pages. We don't dig into paper copies of the yellow pages to find businesses anymore.
We build citations from authoritative sites that consistently maintain your NAP or name, address, and phone number. These authoritative organic SEO resources can increase the visibility of your business. Citations are often found in the following formats and need to be consistent:
As we build out your citations for your business, we always like to look at how long they take and the information we provide for you. Once a citation is initially set up, they are quick to update. Updates to setup citations take minutes to a few hours to be updated. This is great as you will have your hours on most citation sites, images showcasing your products and services, description of your business, and pictures of your team working.
Organic SEO is getting your business to show below and above the paid ads. Local SEO is when you optimize your website for queries that a person might type in. Often, the goal is to rank your business for keyword phrases like "your service/product" with your "city or city/state" in the query. By focusing on the local organic SEO you can showcase that you have the best products and services within the area.
Organic local SEO is usually hyper-competitive, and you want to outperform your competition. We look at trends by looking at analytics and mining the available data. With this information, we modify your website to make it highly optimized for each of the local markets you want your business found in.
As we work on your local SEO these are the tasks that we update:
An area often missed when it comes to any SEO is focusing on getting reviews for your business. Reviews are the "word of mouth" the search engines have available to learn about your business. There are many aspects to reputation management, and when done well, it can give you a significant boost to add revenue to your business's bottom line.
For more information and details about our review and reputation offering click here.
With paid ads, you can become complacent having a mediocre website. When it comes to growing organically, you need to think differently. It is best to focus your business on building citations, localized content, and getting information out to the masses making triggers that the search engines will notice. Key areas that we focus on are:
When looking at your local SEO, you need to make sure your website stands proud with the best foot forward. This covers the pictures and content of the web page but also the backend that people don't see. A technical SEO audit dig deep looking for every possible improvement you can get. This includes items like:
Updating titles, descriptions, keywords, and content is only part of the picture of keeping information accurate on the search engines. Key areas we work on every week for you are:
Each week we look at data to analyze how your website is currently being used, how we can improve the lead conversion of your visitors, and implement those changes. We look at:
Our philosophy has always been honesty (this is our rule #1) and transparency in our services. There's no reason to hide costs unless you have something to hide. We've found that those who hide fees charge more successful businesses more money because they can. We do not feel this is the way America was meant to be. We believe in offering a fair price to everyone for the work that is done.
We also believe that once you sign on with us, you trust us, and as our thank you to you, we "price lock" our services for the plan(s) you signed up for at that time. This means while you are on those services, the price will always be the same. As business owners, we appreciate this as it allows us to budget our business expenses better.