Fawkes Digital Marketing Blog Article

Introduction: Why Duplicate Google Business Profiles Are a Problem

 

Introduction: Why Duplicate Google Business Profiles Are a Problem

 7/11/2025 | Views: 0 | | | Tags: GBP

Introduction: Why Duplicate Google Business Profiles Are a Problem

A Google Business Profile (GBP) is one of the most powerful tools for local SEO and online visibility. But when duplicate listings appear, they can confuse potential customers, split reviews, harm rankings, and even lead to suspensions. If you're seeing multiple profiles for the same location, it's critical to clean them up — but the process must be done carefully to avoid removing or damaging the verified listing.

This guide walks you through:

  • How duplicates happen
  • Why you should remove them
  • What happens if you delete the wrong one
  • A safe, step-by-step process to remove duplicates without harm

Section 1: How Do Duplicate Google Business Profiles Happen?

Duplicate listings can occur for several reasons:

  • Automatic generation by Google: If Google finds business information online (citations), it may auto-create a listing.
  • Old listings: Someone may have created a profile in the past and forgotten about it.
  • Name variations: Using different names or spellings (e.g., ABC Co. vs. ABC Company)
  • Multiple users or locations: Staff, marketers, or agencies may unknowingly create a new listing.
  • Moving address or phone number: If a business moves or updates contact info without proper redirection.

Section 2: Why You Want to Remove Duplicate Listings

Duplicate profiles aren't just confusing — they can hurt your online performance:

  • ❌ They dilute your search ranking and NAP consistency.
  • ❌ Split reviews and check-ins between profiles, lowering your authority.
  • ❌ Potentially lead to suspensions if Google sees conflicting data.
  • ❌ Confuse customers looking for your business (wrong address, hours, or phone).

Section 3: What Happens If You Delete the Wrong Profile?

Many business owners make the mistake of deleting their verified listing when they see two profiles. This does not delete it from Google — it only removes it from your GBP dashboard. You risk:

  • Losing all reviews and insights
  • Having no access to manage your profile
  • Letting competitors claim or suggest edits to your listing

Always identify and preserve the verified listing.

Section 4: Step-by-Step Guide to Remove Duplicate GBPs Safely

Step 1: Identify Which Profile Is Verified

  • Go to Google Business Profile Manager
  • Look at the profile status – one should say "Verified"
  • Keep the verified one – it's the one actively managed and ranked

Step 2: Claim the Duplicate (if not already claimed)

  • Search the business name in Google Maps
  • Click "Own this business?" and request access if not owned
  • Once claimed, you'll be able to manage its removal

Step 3: Suggest an Edit to Remove the Duplicate

  • Visit the duplicate listing on Google Maps
  • Click "Suggest an edit" >"Close or remove" > Select "Duplicate of another place"
  • Submit the correct verified listing's name or URL as the primary

Step 4: Submit a Removal Request to Google

If the listing remains after a few days:

  • Go to the Redressal Form
  • Select "Remove a location"
  • Choose "Duplicate"
  • Add the duplicate's Google Maps URL and a short explanation (e.g., "This is a duplicate of our verified listing located at [URL]")

Step 5: Monitor the Listings

  • Check weekly in Maps and your GBP dashboard
  • Google may merge the listings, transferring reviews
  • Be patient – this process can take 5-10 business days

Section 5: What If the Duplicate Has Reviews?

When duplicates are merged, Google sometimes transfers reviews. It's not guaranteed, but possible. You can request support to merge them manually once the duplicate is flagged and removed.

Section 6: Best Practices to Avoid Duplicates in the Future

  • Use consistent business information across all listings, websites, and directories (NAP).
  • Don't create a new listing if you move. Use the "Update address" function instead.
  • Limit who can create or manage listings
  • Set up alerts or monitor with tools like BrightLocal or Whitespark

Conclusion: Keep Your Google Business Profile Clean and Clear

Cleaning up duplicates is essential to ensuring your business performs well in local search. With the right process, you can protect your verified listing while eliminating confusion and improving SEO. When in doubt, consult an expert or audit your listings regularly.




Fawkes Digital Marketing Blog Article

How to Get Better Email Delivery in 2025

 

How to Get Better Email Delivery in 2025

 7/2/2025 | Views: 0 | | | Tags: Newsletters, Email

Email marketing isn't dead. In fact, it remains one of the most cost-effective, ROI-positive strategies available. But with spam filters tightening and sender reputation playing a bigger role in inbox placement, getting your emails delivered is tougher than ever. If you're seeing low open rates or landing in spam, this guide will help you understand why and what to do about it.

Industry Benchmarks for Email Marketing (2025)

To improve your performance, you need to know what "good" looks like. Here are current industry benchmarks:


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

Top Reasons Your Emails Don't Get Delivered

  • Your domain isn't authenticated. SPF, DKIM, and DMARC must be set up correctly.
  • Low sender reputation. Sending to unengaged lists, too frequently, or with poor content flags your domain/IP.
  • Spammy content. Overuse of sales language, too many links/images, or misleading subject lines.
  • List hygiene. Old or cold lists with low engagement and high bounce rates are red flags.
  • Non-compliance with Gmail/Yahoo rules. Since 2024, these providers have enforced stricter spam filtering based on engagement.

Email Deliverability Best Practices (2025 Edition)

  1. Use a Dedicated Sending Domain

    • Set up and verify a subdomain like email.yourdomain.com
    • Authenticate it with SPF, DKIM, and DMARC records

  2. Warm Up Your Domain Properly

    • Start with low-volume sends to your most engaged contacts
    • Gradually increase volume over 3-6 weeks

  3. Segment and Clean Your List

    • Remove unengaged subscribers after 90 days
    • Use tools like ZeroBounce or NeverBounce

  4. Personalize and Simplify Your Content

    • Use NLP-friendly, human-like subject lines and copy
    • Avoid overuse of links, images, or promotional words

  5. Avoid These Red Flags

    • Generic sender names (e.g., info@ or no-reply@)
    • Emailing full lists with no recent engagement
    • Using the same content repeatedly (triggers filters)

  6. Test Before You Send

  7. Spread Out Your Sending Load

    • Consider rotating through mailboxes or using systems like EmailFlowPro

  8. Use Engagement to Your Advantage

    • Send first to engaged users, then gradually to colder segments
    • Tag based on open/click behavior

  9. Monitor Deliverability Metrics Weekly

    • Track open rates, CTR, bounce, and spam complaints
    • Use UTM codes to identify high-performing emails

  10. Stay Compliant

    • Follow GDPR, CAN-SPAM, and upcoming U.S. federal digital privacy legislation

Common Questions from Email Marketers (Real-World Cases)

"I switched platforms and now my open rate tanked. What happened?"

Likely your new domain/IP isn't warmed up or authenticated properly. Also check your sender email matches the domain setup.

"Why did my last campaign have a 5% open rate while my old system had 25%?"

You're probably emailing a cold list or haven't segmented engaged users. Focus on warming up and retargeting your active segment.

"How do I get out of spam/promotions folders?"

Authenticate your domain, send from a personal-looking address (like john@ vs. info@), write like a human, and avoid unnecessary links.

Strategic Tips for Long-Term Email Success

  • Think of email marketing as a long-term asset, not a one-time blast.
  • Build a system designed for email delivery, not a bolt-on feature in a CRM.
  • Send with intent: segment, warm, and test every step of the way.
  • Reward engaged users with better content, better timing, and more personalized experiences.

Conclusion: You Can Beat the Algorithms

Better email delivery isn't about switching tools—it's about mastering strategy and execution. The senders winning in 2025 are those who blend modern infrastructure with timeless marketing practices.

Want help auditing your email system or warming up your domain? Let's chat.




Fawkes Digital Marketing Blog Article

The Best AI Systems in Mid-2025: A Complete Guide for Businesses and Creators

 

The Best AI Systems in Mid-2025: A Complete Guide for Businesses and Creators

 7/1/2025 | Views: 0 | | | Tags: AI

In 2025, artificial intelligence has evolved from being a futuristic concept to a core component of everyday business, marketing, creativity, and productivity. Whether you're a solopreneur, a digital agency, or a large enterprise, understanding which AI systems are leading the industry can give you a competitive edge. This pillar article breaks down the most powerful and practical AI platforms of the year.

ChatGPT by OpenAI

Best for: Conversational AI, content creation, research, productivity, coding

OpenAI's ChatGPT continues to lead the market with its powerful reasoning, language generation, and multimodal capabilities (text, images, code, and more). With plugins, custom GPTs, and deep integration across business tools, it is the most versatile AI system in 2025.

Use cases:

  • Writing blog posts and emails
  • Generating and editing images
  • Customer support chatbots
  • Brainstorming and ideation

Claude by Anthropic

Best for: Long-form analysis, ethical alignment, high-context understanding

Claude is known for its clarity, long memory (handling 100K+ tokens), and safe, conversational tone. It is a favorite for enterprises and academics needing trustworthy and reliable output.

Use cases:

  • Deep document summarization
  • Drafting policies and compliance docs
  • Researching complex topics

Google Gemini (formerly Bard)

Best for: Search augmentation, real-time data, integration with Google Workspace

Gemini offers smart AI features across Google Docs, Sheets, Gmail, and Search. It's especially useful for teams already embedded in the Google ecosystem.

Use cases:

  • Smart email drafting in Gmail
  • AI-assisted data analysis in Sheets
  • AI search companion for research

Microsoft Copilot

Best for: Microsoft Office productivity, business operations, real-time document editing

Integrated into Word, Excel, Outlook, and Teams, Microsoft Copilot is a massive time-saver for professionals. It writes documents, analyzes spreadsheets, summarizes meetings, and more.

Use cases:

  • Preparing reports in Word
  • Automating Excel formulas
  • Generating meeting summaries

Midjourney

Best for: High-quality AI-generated art and imagery

Midjourney is the go-to AI for designers, marketers, and storytellers seeking visually stunning images. Known for its surreal, cinematic style.

Use cases:

  • Website hero images
  • Social media content
  • Branding and illustrations

DALL·E 3 by OpenAI

Best for: Custom image generation with natural language prompts

DALL·E 3 builds detailed, customizable images from text, integrated directly into ChatGPT. Its inpainting capabilities make editing visuals seamless.

Use cases:

  • Product mockups
  • Marketing visuals
  • Children's books and stories

Sora by OpenAI (Preview)

Best for: Text-to-video generation and storytelling

Still in limited release, Sora represents the future of AI-generated video. It creates short, high-quality clips from plain text prompts, ideal for media, advertising, and content creators.

Use cases:

  • Short video ads
  • Animated storytelling
  • Educational demos

Perplexity AI

Best for: Factual search with AI summarization

Perplexity combines the power of a search engine with AI-driven summaries and real-time web updates. It cites sources and answers complex questions accurately.

Use cases:

  • Competitive research
  • Summarizing trends
  • Real-time fact-checking

Runway ML

Best for: Video editing and creative content automation

Runway empowers creators with AI tools for editing videos, removing backgrounds, applying filters, and now, generating Gen-2 video content.

Use cases:

  • YouTube production
  • Social video editing
  • Visual effects for media

GitHub Copilot / Replit Ghostwriter

Best for: Software development and code generation

These tools assist developers by writing, completing, and explaining code in real time. GitHub Copilot (powered by OpenAI Codex) is widely used inside IDEs, while Replit Ghostwriter helps online coders.

Use cases:

  • Writing and debugging code
  • Learning programming
  • Speeding up development cycles

Conclusion: Build Your AI Stack

In 2025, no single AI tool does it all—and that's a good thing. The smartest businesses are stacking AI tools for specific needs: content, imagery, automation, communication, and analytics. Whether you're trying to cut costs, scale faster, or gain an edge, these ten AI platforms are your best allies.

Need help integrating these AI tools into your business? Fawkes Digital Marketing offers AI-driven digital solutions to help businesses grow smarter. Let's talk.




Fawkes Digital Marketing Blog Article

Are You Posting Too Much?

 

Are You Posting Too Much?

 6/29/2025 1:34:00 PM | Views: 0 | | | Tags: social media

In the fast-paced world of social media marketing, businesses often believe that more is better — that posting multiple times a day is the key to rapid growth. However, this approach can sometimes backfire, especially for small or growing businesses with limited audience engagement.

The truth? Posting 2-3 times a week or less can actually be the most effective strategy for building a strong, engaged, and loyal audience over time.

Why Less Frequent Posting Can Be More Powerful

Avoid Audience Fatigue and Annoyance

Posting too often can overwhelm your followers, leading to "content fatigue."

  • This happens when your audience feels bombarded by your messages, and the result is often decreased engagement or even unfollows.
  • When you post thoughtfully and less frequently, your content feels more valuable and welcome in your followers' feeds.
  • Posting too much and getting pretty much the same people engaging means people are truly ignoring your content.

Quality Trumps Quantity

Consistency matters more than volume.

  • Posting 2-3 times a week allows you to focus on creating higher-quality content that truly resonates with your audience.
  • You can target your industry niche better making you the true expert in your field. Posting daily -- or almost daily -- you risk in just pushing stuff to push stuff.
  • Whether it's educational, entertaining, or inspiring, meaningful posts create stronger connections and encourage more interaction.

Build Anticipation and Curiosity

When you post less often, your audience is more likely to notice and anticipate your content.

  • This anticipation can boost engagement as followers look forward to your updates instead of tuning out from a constant barrage of posts.
  • You will also be more top-of-mind of people and not seem pushy. 

How Posting 2-3 Times a Week Supports Long-Term Growth

Gradual Audience Building

Most social media accounts grow organically over time.

  • By posting regularly but not excessively, you allow your follower base to grow naturally without overwhelming new or potential followers.
  • This steady pace helps create a community that grows authentically.

Stronger Advocates and Brand Loyalty

An engaged audience that feels valued is more likely to become brand advocates — sharing your content, recommending your products or services, and staying loyal in the long run. 

  • Posting thoughtfully helps nurture these relationships.
  • Your audience will become stronger "cheerleaders" and brand ambassadors for your brand

Better Analytics and Optimization

  • With fewer posts, you can analyze what content performs best and optimize accordingly.
  • This targeted approach saves time and resources while increasing your overall social media ROI.

Best Practices for Posting 2-3 Times a Week or Less

  • Plan your content: Use a content calendar to schedule posts in advance, ensuring variety and consistency.
  • Focus on value: Provide tips, insights, stories, or news that genuinely interest your audience.
  • Engage actively: Reply to comments, messages, and mentions to build community.
  • Use visuals: Images and videos tend to attract more attention and engagement.
  • Test posting times: Experiment with posting on different days and times to see when your audience is most active.

SEO Takeaways: Why This Strategy Works for Your Website Too

Social media and SEO go hand-in-hand. When your audience grows organically and engages meaningfully:

  • You drive more consistent traffic to your website.
  • Increased social signals (shares, likes, comments) can improve your search rankings indirectly.
  • Loyal followers are more likely to become repeat visitors, subscribers, or customers — all boosting your domain authority and conversions.

Final Thoughts

The pressure to post constantly on social media can lead to burnout and disengagement — both for your audience and your team. Instead, focus on posting 2-3 times a week or less, with more thoughtful content that truly adds value and speaks directly to your audience's needs. If it's not adding value you're just adding content to add content. 

This approach not only builds your follower count over time but also creates a community of strong advocates who support your brand for the long haul.

Remember, it's not about how much you post, but how well you connect.

Ready to build a loyal social media audience with smart posting?

Start by planning your next three posts today — focus on quality, consistency, and engagement — and watch your community grow stronger every week.

If you'd like, I can also help you create a content calendar or suggest specific post ideas tailored to your business!




Fawkes Digital Marketing Blog Article

How to Become Google Guaranteed

 

How to Become Google Guaranteed

 6/6/2025 | Views: 0 | | | Tags:

In today's competitive local market, standing out on Google is essential — and one of the most powerful ways to build trust and attract more customers is by becoming Google Guaranteed. This special certification gives your business the coveted green badge that appears in Google Local Services Ads, signaling to potential customers that Google backs your work up to $2,000.

But the process to become Google Guaranteed involves multiple verification steps, paperwork, and background checks — which can be time-consuming and confusing. That's where Fawkes Digital Marketing comes in. We handle everything for you, making the process seamless so you can focus on running your business.

What Is Google Guaranteed?

Google Guarantee is a certification from Google for eligible local service businesses. It shows potential customers that your company has been vetted and approved by Google — providing peace of mind that you're trustworthy and qualified.

  • Google backs jobs booked through Local Services Ads with up to $2,000 protection.
  • The green Google Guaranteed badge appears at the top of Google search results, above traditional ads.
  • You only pay for qualified leads, not clicks, ensuring a better return on ad spend.

Why Should Your Business Become Google Guaranteed?

  • Increase trust and credibility with your customers.
  • Stand out above competitors in Google search results.
  • Get exclusive placement at the very top of Google search pages.
  • Pay only for real leads that contact you, not just clicks.
  • Receive up to \$2,000 guarantee for customer satisfaction issues.

Who Can Get Google Guaranteed?

Google Guarantee primarily targets home service businesses such as:

  • Plumbing
  • Electrical services
  • HVAC
  • Garage door repair
  • Locksmiths
  • Lawn care
  • Pest control
  • House cleaning
  • Roofing
  • Tree services…and more.

The list is growing as Google expands the program, but the focus remains on trusted, locally-based service providers.

What Does It Take to Become Google Guaranteed? The Step-by-Step Requirements

Google requires businesses to undergo a rigorous screening process before granting the Google Guarantee badge. Here's what's involved:

1. Proof of Business Licensing

You must provide valid licenses for your business and owners, usually verified at the state level.

2. Valid Insurance

General liability insurance is mandatory. Depending on your industry, additional coverage or bonding may be required.

3. Background Checks

Google conducts thorough background checks on the business owner and employees who perform work, often using third-party services.Certain industries, like locksmiths or garage door repair, require video verifications of your business location and vehicles.

4. Business Verification & Compliance

Google confirms your business address, phone number, and website are accurate and compliant.

5. Maintain a Positive Reputation

Reviews are critical. Google looks for consistent positive customer feedback across Google My Business and other platforms.

How Fawkes Digital Marketing Simplifies the Google Guarantee Process for You

Getting Google Guaranteed can be complex and time-consuming. That's why Fawkes Digital Marketing offers a full-service solution that manages every step on your behalf:

  • We collect and organize all necessary documentation (licenses, insurance, etc.).
  • We coordinate background checks and video verifications if required.
  • We set up and optimize your Google Business Profile for better visibility.
  • We monitor your online reputation and help encourage positive reviews.
  • We manage your Local Services Ads campaign so you only pay for qualified leads.
  • We provide ongoing support to maintain your Google Guaranteed status.

Our goal is to make the entire process seamless and stress-free, so you can focus on delivering great service — while we help you win more customers.

How Much Does It Cost to Get Google Guaranteed?

  • There is no fee to apply or get verified by Google for the Google Guarantee.
  • You pay for Local Services Ads on a pay-per-lead basis — the cost varies by industry, location, and demand.
  • The average cost per lead depends on your market but typically ranges from \$15 to \$50 per qualified lead.
  • Since you only pay for real leads, your advertising budget goes further with better ROI.

How to Get Started Today with Fawkes Digital Marketing

Don't let paperwork and complex verifications slow down your growth. Let Fawkes Digital Marketing handle the hard part of getting you Google Guaranteed.

Here's how to start:

  1. Contact us for a free consultation to review your business and eligibility.
  2. We'll guide you through the required documents and information.
  3. We manage your entire Google Guarantee setup — background checks, verifications, ad setup.
  4. You start receiving qualified leads and build trust with Google's badge of approval.

Final Thoughts

Becoming Google Guaranteed is one of the smartest investments your local service business can make in 2025. It elevates your brand, builds trust, and brings more customers directly to your door — all while protecting you with Google's \$2,000 guarantee.

Fawkes Digital Marketing is here to take the hassle out of the process so you can focus on what matters most: growing your business and delighting customers.

Ready to get Google Guaranteed and grow your leads?Contact Fawkes Digital Marketing today and let's get started!

Would you like me to help you create supporting social media posts or email templates for this article?




Fawkes Digital Marketing Blog Article

Support Local Small Businesses and Strengthen Your Community

 

Support Local Small Businesses and Strengthen Your Community

 5/14/2025 | Views: 0 | | | Tags: Small Business

Supporting small businesses is one of the easiest and most impactful ways to uplift your local community — and it doesn't always require spending a lot of money. Whether it's a neighborhood bakery, a family-owned repair shop, or a new boutique down the street, small businesses depend on the support of everyday customers like you to survive and thrive. Here's how you can show your support, build community pride, and help ensure these essential businesses remain part of your town for years to come.

Shop Local First

Whenever possible, make a conscious effort to shop at local businesses instead of national chains or big-box retailers. Whether you're buying groceries, gifts, home decor, or grabbing a cup of coffee — your dollars go further when spent locally. Every sale matters, and your choice to shop small directly supports local jobs, services, and growth.

Be Kind and Speak Positively — Even If the Experience Wasn't Perfect

Small business owners are human — often juggling multiple roles with limited staff and resources. If you didn't have a perfect experience, try to extend grace. Be understanding and remember that unlike large corporations, these owners don't have massive budgets or large-scale logistics behind them. A little patience and kindness go a long way.

Leave a Review — It's Free and Takes Just Minutes

Online reviews are one of the most powerful tools for small businesses. Take five minutes to leave a positive review on Google, Yelp, or Facebook. Mention the owner's name, what you loved about your experience, and what you'd recommend. Good reviews not only build trust with future customers but also help small businesses rank higher in local search results.

Support Through Contests and Local Challenges

You will see local news organizations and groups run "Best Of" contests where you can nominate and vote up your favorite businesses. Do this by doing local companies rather than the national companies. They need our love and support more than the national companies do. This goes a long way in helping them grow.

Upload Photos to Their Google Business Page

Snapping a quick photo of your meal, product, or service and uploading it to their Google listing can do wonders. Real photos from customers give future buyers confidence and help businesses stand out in search results. It's a simple gesture that provides lasting value.

Like, Share, and Comment on Social Media Posts

In today's digital age, visibility matters. When you like, comment on, or share a business's post, you're helping increase their reach and exposure. Algorithms reward engagement, so even a few interactions can put their content in front of hundreds of new eyes. Always speak positively online — uplifting words can inspire others to visit and support too.

Address Issues Privately and Respectfully

If something went wrong with your order or service, give the business a chance to make it right — before blasting them online. Talk directly to the owner or manager. Most small business owners will go out of their way to correct a mistake. Trying to destroy a local business over a minor issue helps no one. Constructive feedback shared respectfully can actually strengthen a business.

Refer Friends and Family

Word-of-mouth is one of the most effective forms of marketing. If you love a business, tell others about it! Recommend them to friends, family, coworkers, or neighbors. Share their flyers, promote their events, or tag them in relevant online conversations. Your personal recommendation carries more weight than any ad.

Attend Local Events and Markets

From farmers' markets to local pop-ups and vendor fairs, there are plenty of events where small businesses gather. Attending these shows support not just one, but dozens of small entrepreneurs. It also creates opportunities for face-to-face interaction, which builds real connections and a sense of community.

Buy Gift Cards

Even if you don't need something right away, purchasing a gift card helps support the business now and allows you or a loved one to enjoy it later. Gift cards are also great for birthdays, holidays, or thank-you gifts.

Celebrate Their Wins Publicly

When a local business hits a milestone — like an anniversary, expansion, or new product launch — celebrate it with them. Share their posts, write congratulatory comments, or even send them a message of support. These moments mean everything to small business owners.

In Summary

Supporting local small businesses doesn't require grand gestures. The simple acts of shopping local, writing a review, uploading a photo, or sharing a social media post can have an outsized impact. Small business owners are your neighbors, friends, and fellow community members. They rely on your encouragement, patronage, and positivity to thrive.

So next time you're about to click "add to cart" from a big-box retailer, pause for a second and ask: is there a small business that offers this same product or service? Support local. It matters.

Every purchase. Every post. Every kind word. It all adds up.




Fawkes Digital Marketing Blog Article

Get More Google Reviews Without Feeling Pushy

 

Get More Google Reviews Without Feeling Pushy

 5/5/2025 11:52:00 PM | Views: 0 | | | Tags: Reputation Management

Online reviews are the modern word-of-mouth -- and they're often the deciding factor between a customer choosing you or a competitor. In fact, over 90% of consumers read online reviews before visiting a business, and businesses with more positive reviews rank higher in local search results on platforms like Google.

At Fawkes Digital Marketing, we help hundreds of small businesses collect high-quality Google reviews without begging, bribing, or annoying their customers. In this guide, we'll walk you through how to get more reviews consistently -- and how we can help automate it for you. Many of these are the techniques we use -- so you're learning our secret sauce.

Why Google Reviews Matter So Much

  • Boost Local SEO: Google prioritizes businesses with strong reviews in local listings.
  • Build Trust Fast: New visitors feel more confident when they see others' positive experiences.
  • Improve Conversion Rates: A strong review profile increases calls, clicks, and leads from your website.

The Best Ways to Get Google Reviews (That Actually Work)

Make It Easy With a Direct Google Review Link

The simpler the process, the more likely customers will leave a review. We create a custom Google review link for your business so your customers can click and review in seconds -- no searching or clicking around.

Pro Tip: Use a short, friendly message when asking for a review: "It was a pleasure serving you! If you don't mind, would you leave us a quick Google review? It really helps our business!"

QR Codes That Drive Reviews On-the-Go

Want to get reviews in person? We provide our clients with custom QR codes that link directly to their Google Review page. You can:

  • Print it on receipts or flyers
  • Frame it at your front counter
  • Stick it on vehicles or service vans

Your customers just scan and review -- it's that easy.

Ask for Reviews via SMS (Text)

Texting has a 98% open rate. A polite, personalized SMS message with a link to your review page is a great way to see a boost.

Hand Out Business Cards

A great way to start is by having "Review Business Cards" that have a QR Code, previously mentioned, and your information that goes directly to your review site. This is a great way to show a friendly message with a 5-star iconography showing so people instantly want to.

Google Review Kiosks (On-Site Review Stations)

If your business has a physical location where customers come rather than going to see them you can put up a dedicated kiosk to ask for reviews when a customer is leaving.

Showcase Reviews on Your Website

By embedding your latest 4/5-star reviews on your website, you build trust with new visitors and remind happy customers to share their experience too. We not only display your reviews in an eye-catching way, we also include a link directly to your review page -- making it effortless to contribute.

Use Smart Review Request Software

We use intelligent review request software that lets you enter the customer's name and email, and then:

  • Sends a friendly email or text asking for a review
  • Sends a reminder if no review is left
  • Waits a few months, and then follows up again -- so you don't miss second chances (see below on Follow-Up Email Sequences)

This "set-it-and-forget-it" system works in the background, helping you build your review profile automatically over time.

Follow-Up Email Sequences (Drip Campaigns)

With your review software setup a "drip campaign" to followup and ask for a review. Go beyond a one-off email. Set up a 3-part drip campaign:

  • First request (1 day after service)
  • Reminder (3 days later)
  • Final friendly nudge (2 weeks later)

Employee Signature Line Requests

Add a "Leave us a review" CTA with a link in all employee email signatures. An example would be:

"Happy with your service? [Leave us a Google Review!]"

Review Gating Pages (Ethical Version)

A landing page asks: "Were you happy with our service?"

  • If yes, directs them to Google.
  • If no, takes them to an internal feedback form.
  • Keeps negative feedback offline while improving experience.

Ask on Video

Have the business owner or staff record a 30-second video thanking the customer and kindly asking for a review with a link in the description.

Gamify It Internally

Run internal contests with staff:

  • "Who gets the most reviews mentioning their name?"
  • Offer gift cards or bonuses.
  • This encourages employees to actively ask happy customers in person.

Include QR Codes on Invoices, Receipts, and Packaging

More on QR codes you can add your review QR code to:

  • Printed receipts
  • Product packaging
  • Email invoices (as an image)

It catches people at the right moment — post-purchase satisfaction.

Review Highlight Reels

Showcasing a "Review of the Week" on your homepage or Instagram stories can subtly encourage others to contribute.

Tagging customers (if applicable) also increases exposure.

Segment Your Ask by Customer Type

Send different review request messages depending on the service or product purchased.

Example: For quick fixes vs. premium installs — different tones work better.

Time It Right with Automation

For services/products that take time to appreciate (like HVAC installs), delay the review ask by 5–10 days.

Automate it based on when the real value hits.

Make a Wall of Love

Create a physical or digital "Wall of Love" with printed quotes from reviews.

When customers see that others are sharing, it reinforces the habit.

Add a Review CTA in Customer Portals or Dashboards

If your client uses a customer portal or SaaS product, add a persistent "Leave a Review" link in a sidebar or settings screen.

Post it on social, email it, or embed it on the website — it's personal and builds trust.

Social Media Requests

Post positive reviews on social media and include a CTA like:

"We love hearing from happy clients! If we've helped you, drop us a review here [link to the site]."

Showcase reviews on your social page and leave a link for others to as well.

Post-Purchase Thank You Emails With Review Request

E-commerce businesses can include a review link in order confirmation or shipping emails — when the customer is still engaged.

Tips for Getting More Positive Reviews

  • Ask at the right time: Right after a successful service or transaction is the best moment.
  • Train your team: Make sure everyone knows how to ask customers in a natural, professional way.
  • Respond to reviews: Thank every reviewer -- even the negative ones -- to show your professionalism.
  • Don't offer incentives: Google's guidelines prohibit offering rewards for reviews. Instead, focus on delivering great service.
  • Ask over time: Often you will get no response. Don't discard those valuable contacts. Wait a period of time with your review software and ask again.

Let Fawkes Digital Marketing Handle It For You

We've helped businesses in every industry -- from HVAC and legal to real estate and local restaurants -- collect more reviews, improve their SEO, and win more customers.

When you work with us, you get:

  • A Google Review link and custom QR code
  • Embedded reviews on your website with a call to action
  • Automated email/text follow-ups
  • Ongoing reminders and reports

Let us take the stress out of asking for reviews -- and help you build a reputation that drives real results.

Want More Reviews Without the Work?

Contact us today and ask about our Google Review Boost Package. We'll get you set up in just a few days.




Fawkes Digital Marketing Blog Article

Help Me Avoid The Spam Folder

 

Help Me Avoid The Spam Folder

 5/2/2025 | Views: 0 | | | Tags: Spam

Email is one of the most powerful tools in your digital marketing arsenal. But if your message lands in the spam, junk, or promotions folder, your efforts can fall flat. A key culprit? Spam trigger words. In this comprehensive guide, we'll explore what these words are, why they matter, and how to strategically replace them with safer alternatives.

What Are Spam Trigger Words?

Spam trigger words are terms or phrases commonly associated with unwanted or scammy emails. Email service providers (ESPs) use algorithms that scan subject lines and email content for these red flags. If too many are found, your email might never reach the inbox.

Why Do Spam Words Hurt Deliverability?

Spam filters are designed to protect users from malicious or irrelevant content. If your email uses language that matches known patterns of spam, it may be flagged. These filters consider many factors, but excessive use of trigger words is one of the simplest to control.

Categories of Common Spam Trigger Words (and Better Alternatives)

  • Financial Triggers: These words imply unrealistic promises or financial risk.
    • Trigger Words: "Make money fast," "Earn cash," "Get rich," "100% free"
    • Safe Alternatives: "Increase your income," "Boost your revenue," "Flexible pricing options"
  • Marketing Pitches: These sound too aggressive or salesy.
    • Trigger Words: "Buy now," "Limited time," "Call now," "Free trial"
    • Safe Alternatives: "Learn more," "Try it today," "Get started," "Explore options"
  • Manipulative Language: Overhyped urgency or fear tactics often lead to red flags.
    • Trigger Words: "Act now," "Urgent," "Don't delete," "This won't last"
    • Safe Alternatives: "Don't miss out," "Take a look," "Recommended for you"
  • Health Claims: Making promises about health or physical changes is risky.
    • Trigger Words: "Lose weight fast," "No diet needed," "Cure," "Risk-free"
    • Safe Alternatives: "Healthy habits," "Wellness tips," "Backed by research"
  • Risky Business Terms: Some words imply scams or unverified opportunities.
    • Trigger Words: "Investment," "Multi-level marketing," "Work from home"
    • Safe Alternatives: "Flexible work solutions," "Home-based business tips"
  • Adult Content Language: Even if unrelated, these terms can flag your content.
    • Trigger Words: "XXX," "Adult," "Click here for more"
    • Safe Alternatives: Keep language professional and contextual

Tips for Staying Out of Spam and Promotions Folders

  • Avoid Overuse of Keywords: Even safe-sounding words like "affordable" can become problematic if overused.
  • Write Like a Human: Natural, conversational language is more likely to pass filters.
  • Avoid ALL CAPS and Excessive Punctuation!!!
  • Balance Text and Images: Too many images and too little text can look suspicious.
  • Include a Physical Address and Unsubscribe Link: These are required by laws like CAN-SPAM and help with credibility.
  • Test Your Emails: Use tools like https://www.mail-tester.com/ or https://www.mailgenius.com/ to see if your emails are likely to trigger filters.

Common Spam Words

  • Salesy / Promotional Phrases
    • Affordable
    • Best price
    • Free
    • Bonus
    • Buy direct
    • Click here
    • Order now
    • Call now
    • Great offer
    • Limited time
    • Promise you
    • Special promotion
    • This won't last
    • Winner
    • Winning
    • Urgent
  • Financial Triggers
    • Billion
    • Cash
    • Earn extra cash
    • Investment
    • Make money
    • Million dollars
    • Money back
    • No hidden costs
    • Potential earnings
    • Risk-free
    • Save big money
  • Manipulative Language
    • Act now
    • Amazing
    • As seen on
    • Eliminate bad credit
    • Get it now
    • Guarantee
    • Incredible deal
    • Once in a lifetime
    • Unsecured debt
    • Why pay more?
  • Banking / Crypto / Loan Terms
    • Accept credit cards
    • Bank account
    • Beneficiary
    • Credit card offer
    • Hidden charges
    • Increase sales
    • Lowest price
    • Mortgage rates
    • Refinance
    • Work from home
  • Email Tactics That Raise Red Flags
    • Click below
    • Click this link
    • This isn't spam
    • You have been selected
    • Exclusive deal
    • Urgent response needed
    • Winner!
    • Congratulations
  • Security / Privacy Phrases
    • Access now
    • Confidentiality
    • Information you requested
    • Passwords
    • Social security number
    • This is not a scam

Final Thoughts About Spam

Avoiding spam filters isn't about playing it safe — it's about being smart. You can still be persuasive and effective without sounding like a scam. With the right wording, formatting, and testing tools, your email campaigns can hit the inbox and convert readers into customers.

Want help with email strategy that actually works? Contact the experts at Fawkes Digital Marketing today.




Fawkes Digital Marketing Blog Article

Why Your Website Is Flagged as Unsafe and How to Fix It Fast

 

Why Your Website Is Flagged as Unsafe and How to Fix It Fast

 5/1/2025 8:41:00 PM | Views: 0 | | | Tags: Website Security, Security

How to Remove Your Website from McAfee Blacklist and Other Web Security Blocklists: A Complete Guide for Small Business Owners

If your small business website has been flagged as dangerous or suspicious by tools like McAfee WebAdvisor, Norton Safe Web, or other web security systems, it can seriously impact your credibility and ability to attract customers. In this comprehensive guide, we'll explore why websites get blocked, how to fix it, and how to proactively prevent it from happening in the future.

Why Websites Get Blacklisted by Security Providers

Understanding the root causes helps you fix the issue and prevent it in the future. Here are the top reasons your site may be flagged:

  • Malicious software (malware): Hackers inject malicious code through plugins, outdated themes, or security holes.
  • Phishing or spam content: If your site or server is compromised, attackers may host phishing forms or pages.
  • Bad IP neighborhood: Sharing hosting with suspicious or flagged websites can trigger a warning, even if your site is clean.
  • Expired or missing SSL certificates: Websites without secure HTTPS connections are more likely to be flagged.
  • Redirects to harmful URLs: Poorly configured ads or hacked redirect chains can make your site seem unsafe.
  • High false-positive risk: Some website builders or DNS configurations can inadvertently trigger security software.

How to Check If Your Site Is Blacklisted

Use these tools to check if your site has been flagged:

How to Get Removed From Each Major Security Blocklist

1. McAfee WebAdvisor (formerly SiteAdvisor)

2. Norton Safe Web

3. Google Safe Browsing

4. Bitdefender

5. Trend Micro

6. Yandex Safe Browsing

7. Spamhaus

Best Practices to Prevent Blacklisting

To keep your site off blacklists long-term:

  • Use security plugins or firewalls. Tools like Wordfence or Sucuri help block threats in real time.
  • Regular malware scans. Use built-in host tools or third-party scanning platforms weekly.
  • Keep everything updated. Update WordPress, plugins, themes, and CMS frameworks regularly.
  • Install an SSL certificate. Ensure HTTPS is enabled and valid at all times.
  • Avoid shared hosting with bad neighbors. Opt for reputable web hosts with clean IP neighborhoods.
  • Monitor uptime and site health. Tools like UptimeRobot and Site24x7 alert you to issues early.
  • Use Google Search Console. It provides early warnings and suggestions to resolve issues.

Why It Matters for Small Business Owners

A flagged website means lost trust, fewer leads, and a hit to your local SEO. It also raises red flags for browsers like Chrome or Firefox, which may warn users not to visit your site.

At Fawkes Digital Marketing, we help small businesses secure their websites, clean up blacklists, and put proactive protection in place so it never happens again. If you've been flagged—or want to make sure you never are—reach out to us.

Need Help? Let's Fix It Today

Don't let a blacklist warning ruin your reputation. Contact Fawkes Digital Marketing to complete a security audit, clean up any listings, and restore your trust online.