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Responsive Web Design and the way of the web

Responsive Web Design and the way of the web

By John Marx on March 04, 2014
As desktop computer sales slowdown we are seeing a shift to not only tablets but to smartphones. As more people use a multitude of devices to access the internet we have to find ways of handling these devices in the most efficient manner possible. One can build a website specifically for each type of device or you can build a site that is responsive in nature that will resize to fit the device that it is being viewed on; including landscape and portrait views on the device. This is where responsive web design comes into play.
SEO is not a means to an end!

SEO is not a means to an end!

By John Marx on February 21, 2014
Engaging in a search engine optimization (SEO) campaign DOES NOT guarantee more leads and sales. This may seem counterproductive to what many think of what SEO is. SEO is not a magical formula to automatically add to your businesses bottom line. Just as adding an employee doesn't guarantee a lead or sale. A successful SEO strategy helps a business gain more website traffic. Increased traffic does not equate to leads or sales. To make your website bring in more, and qualified, leads you need to make certain your website has the information the people are looking for. It is not uncommon to establish a relationship with a customer that it takes weeks, months or even years before the first sale is made. Your website is unique in that it can portray a very professional opinion of your business 24x7. An SEO campaign will help make certain the portrayal is as good as possible in conveying your message.
Social media, Why you need it & Staying involved in the process

Social media, Why you need it & Staying involved in the process

By John Marx on February 13, 2014
Today has been truly a great day of talking with potential clients about search engine optimization (SEO), social media and how both together can benefit them. We routinely are asked about SEO as that is prevalent on everyone’s minds to drive business to their website. Every business knows they need a website in today’s business world as this is where you have complete control over what information about your brand is out on the Internet, will match all of your marketing materials and present a professional image of your business. Additionally, by having your own website you will have an email address that is branded to you and not to a @yahoo, @Gmail, @comcast, etc. Your email address will be yourname@yourdomain.com which presents a more professional appeal.
Search Engine Submissions

Search Engine Submissions

By John Marx on February 12, 2014
As we continue to help our customers promote their websites through the search engine optimization (SEO) process we are constantly adding more search engines to our services on a monthly basis. As we add more search engines to our offerings for our customers who are already using one of our SEO plans they receive them for no additional costs. We feel that having this list will also benefit others that wish to do the submissions and SEO process themselves. The list below covers both the standard search engine submissions that JM2 Webdesigners offers as well as the local search options that we work on for our customers.
Ways to Improve Your Search Results

Ways to Improve Your Search Results

By John Marx on February 10, 2014
When it comes to search content is definitely the most important thing you can do for your website. With good, and quality, content your location on the search engine stands a better chance to be at the top of the organic search results. Along with the quality content you need to worry about keywords, your competition, page description, readability, non-spam, and semantic mark up.
Local Search Tips

Local Search Tips

By John Marx on January 29, 2014

Search engine optimization (SEO) can be both a black box and an art at the same time. It seems many companies will submit you to the search engines and believe their work is done. This isn't the case for small to mid-size businesses as they don't always sell nationally or globally. Many sell locally which is where SEO for Local comes into play. Marketing the old fashioned way is still important, especially for a local business. As more of your customers continue to rely on the internet it's important that your page sits near the top of a given search in order to provide maximum visibility. Fortunately, there are a few things that you can do to make sure that your local business gets put at the top of the search engine results.

Anniversary Special (February-March 2014)

Anniversary Special (February-March 2014)

By John Marx on January 27, 2014
As our first year quickly approaches we are reflecting on some major accomplishments as well as offering a special for everyone for Search Engine Optimization (SEO).
Four reasons why you need to keep your website updated

Four reasons why you need to keep your website updated

By John Marx on January 26, 2014
One of the key items we notice about existing websites is that they are built, put into place, and just sit there in the hopes that they do something for them. We continually find text content with old dates and mentioning things that are surely in the past. For example, old news pages, mentioning items from years past, copyright notices that are from a year or more ago, and even no new dates being shown are a sign that your information is outdated, not kept up-to-date, and that it is an afterthought to your business.
Are you a good boss to your employee (website)?

Are you a good boss to your employee (website)?

By John Marx on January 16, 2014
We take the launch of your new website to be the same as hiring a new employee. As with all new hires you start evaluating an employee from day one. The first 90-120 days are crucial to the success, or failure, of an employee and seeing how they will benefit your organization. You start to measure their performance against a set of pre-established goals on a regular basis and making adjustments, remediation and further investment to make them the best that they can be.
What Does SEO Cost?

What Does SEO Cost?

By John Marx on January 04, 2014
Hiring someone to handle your companies search engine optimization (SEO) is like that of hiring a quality mechanic. Having a mechanic you can trust is to live with your mind at piece. Finding a good mechanic though can be a nightmare. One mechanic will look at your car and give you one price, and another will give you a price that is twice as much for the same amount of work. It would be easy to choose the cheaper one, but then you start wondering whether that guy knows what he's doing, if he is using cheaper parts that will break down the road and land you back in the repair shop in a few weeks.
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