Search engine optimization (SEO) can be both a black box and an art at the same time. It seems many companies will submit you to the search engines and believe their work is done. This isn't the case for small to mid-size businesses as they don't always sell nationally or globally. Many sell locally which is where SEO for Local comes into play. Marketing the old fashioned way is still important, especially for a local business. As more of your customers continue to rely on the internet it's important that your page sits near the top of a given search in order to provide maximum visibility. Fortunately, there are a few things that you can do to make sure that your local business gets put at the top of the search engine results.