Evergreen content can drive visitors to your website weeks, months, even years after it’s been created. Evergreen content is content that can and does stand the test of time. When your content is able to last you will gain more visitors to your website. Many of the blogs we have written a year or more ago are still to this day some of our most viewed articles. When we see this in our site statistics we know we have some great evergreen content. In today’s article we will cover what evergreen content is, what we have found out over the years makes ever green content, and how you too can have this type of content.
Evergreen content is that which is still interesting and relevant weeks, months or even years after its initial publish date. The information is not dated like current news. The information continues to deliver value to your readers who often come back multiple times to read it. You generate leads, social shares, and takes up valuable information on the search engines to make your website stand out more than your competitors.
When it comes to the search engines they want great content. Content afte3r all is called “King” on the internet. When you create evergreen content that content is valuable, important, informative, and provides a value to your visitors. This makes evergreen content extremely valuable as the information you are providing is not just quick information but something that lasts.
When it comes to evergreen content what we’ve found is the following items help make it happen for our clients.
If you’ve read any of our blog articles you will know that we have a love for writing and helping others with their current business problems when it comes to marketing their business online. First there is no magic secret sauce to make evergreen content. What you can do is follow some of the following guidelines:
When taking content for your website, blog, articles, etc. make certain to plan out what you want to achieve, target it to your audience and focus on what you do best. Don’t copy or imitate others. You are a unique company with your own pillars for success. Use those as your building blocks for success.
Are you busy running your business and focused on making it grow? Let the talented content writers of JM2 Webdesigners in Northwest Indiana work with you to establish your evergreen content online. The team is dedicated to helping your business succeed and grow online. You can reach us at @BUSINESSPHONETOLLFREE@, email at @BUSINESSEMAILADDRESS@, or contact us through our contact form here.