We started our series of organic search engine optimization or organic SEO techniques we're starting with when we wrote about "FREE Press Releases." That was indeed the start of what we're doing for each one of our social media management clients. I will discuss what we're doing for over 100 of our clients and over 1,500 pages of content, how it benefits you, and why the search engines will see a considerable boost with this change to help you grow your business.
What is Organic SEO?
First, I want to start with organic SEO and why it plays a significant role in your digital marketing strategy. When it comes to marketing with the search engines, you can pay the search engines "forever" or invest in content and reap the rewards. That is what we're doing. We know that search engines are a long-term game, and you have to invest in yourself (e.g., your website) to garner the desired long-term results. Yes, you can do paid ads, but that is a band-aid. You are investing in a more permanent and solid solution by investing in content and SEO. This method takes longer requires more work, but when it comes to the longevity and growth of your company, we have to do what is right for you. We will cover organic SEO in-depth later, but this will give you a good foundation for now.
Are paid ads bad?
Absolutely not. We use them sparingly and under the right conditions for your growth.
Why are we saying 1,250-1,500+ is a good number?
We have seen numbers that range from 500 to 1,250 when it comes to the correct number of words for any given webpage. Google needs content to understand what you are trying to get across. Each page of your site should focus on one essential item. Your homepage is a different story as it will typically cover a range of areas that lead to individual pages. Restaurants are unique as they typically don't have a lot of words as menus are short and sweet. You can work around that limitation easily enough as every food item on your menu has a "story" to tell.
When we write our blog articles, you will find that they will range from 500 to 1,000+ words. With your core pages between 1,250 and 1,500+ words. Your articles go into more detail, are more specific, and can be shorter while conveying more information. These pages will typically cover information without any added fluff or story, whereas your regular page will be more of a story narrative.
What if my blog articles go longer or shorter?
Then they go longer. Nothing states that a page has to be precisely 1,500 pages or that a blog article must be 500 words in length. Our core target is based on over nine years of data analytics and looking at the numbers and how Google is treating content in 2022. We are confident that this will not only help your web page move up in the search results but indeed beat out your competition.
Most of the competitors we have analyzed against (5+ competitors per client x 100+ clients) means we have analyzed over 500 competitors every month with our software. Your competitors are not focusing on their organics. Several are spending hundreds, even thousands, each month, while our customers have spent little to no money on paid ads and are already receiving better results within the search engines. That doesn't mean we sit back and go, "we won." Far from it. We already know we're doing great, but true winners continue to push forward as you do for your business. We are making this change based on all of the data points we are seeing to move you further ahead of your competition and win.
What do 500-600 words look like, and how long is it?
You're looking at it. This blog article falls a little under 700 words total, and we know it will be one of our top blog articles. We also know we added a bit of story to explain everything to you.