We previously talked about how text marketing is an effective tool when it comes to marketing your business and how business owners have a form of promotion that comes with a high open and utilization rate. It's this unexpected versatility and reach that turns text marketing into an effective machine. Now that we know just how useful it is, the two questions that remain are who can use it and how can they use it?
When we say everyone, we really do mean everyone. All businesses regardless of their size and audience can utilize the power of marketing through texts. Just to give you a small sample, these include:
Auction Houses, BarsCafes, Club/Promoters, Coffee Shops, Day Care, Financial Services, Fitness Clubs, Flea Markets, Flower Shops, Government, Liquor Stores, Marketing Agencies, Medical Services, Newspapers, Non-Profit Organizations, Religious Organizations, Restaurants, Retail Stores, Salons, Service-Based Businesses, Political Campaigns, Radio, Real Estate, Schools, Television, Theaters, Universities/Colleges.In reality, any business that wishes to remain in contact with their customers can benefit from text marketing. The possibilities are truly endless and give businesses the ease and flexibility to maintain close communication with their clients, keeping them up to date on the latest details and promotions.
Text marketing has surprising uses beyond the realm of promotion. Through text marketing, a business has the ability to provide value to customers that not only features links and promotions but also can be targeted to certain locations. Texts can also be made personal by using them for birthday greetings (as well as special birthday promotions), reminders of upcoming appointments, schedule changes, closings, and announcements. If it concerns important information that requires being seen by as many people as possible, texting your clients is an effective way to share this information with them, as well as establishing a personal touch with them that most email campaigns lack.
Like any marketing tool, the most useful way to utilize text marketing is finding a balance of what you send and how often you send it. Sending 1 text a week is a great way to ensure that your clients are receiving updates on what is going on at your business while not completely overwhelming them. For every new client that signs on, a welcome text is typically sent along with a one-time offer as a form of thanks. Some text marketing options introduced by businesses include the option for MMS (graphics), the ability to use links, the ability to cross promote on social media as well as the ability to track the click-through rate (the number of people who visit a page through clicking a link). Use them all, as they offer useful insight as well as bringing true value to your clients through a variety of uses instead of simple messages. It's important to remember that while the medium may be text based, their usefulness does not need to be limited.
Text marketing is an inexpensive and effective way to have a fully featured digital marketing campaign at a low cost and high reach. Staying in touch with clients and letting them their value is becoming an essential component for businesses to stay ahead of their competition and to allow all businesses maintain a strong client base by accessing a device that the vast majority of people own and use on a near constant basis. If you want to learn more about text marketing or want to find out how JM2 Marketing can provide a text marketing plan to your business, check out our features here and give us a call at 219-229-1633, email at sales@FawkesDM.com, or through our online contact form here.