We feel it is great that companies in Northwest Indiana and really all over the United States are looking to streamline and save money. The question comes to where do you automate and have truly in-personal communication and where do you have that personal touch we all enjoy? Technology has a place to help cut costs. No longer do you need to pay $500-$1,000+ for social media digital marketing management. Technology can help keep costs low and increase your brands reach. Let the computer do the heavy lifting that used to take hours to gather information so that you can focus on what matters; the customer. Let’s look at where technology can (and should) be used, where it can (and shouldn’t be), and where you need to still use that 100% personal touch.