What is Organic SEO?
As soon as I say, 'organic SEO' or 'organic search engine optimization,' I always get a 'deer in the headlights look.' Many are aware of what paid advertising is or PPC, but what is this 'organic' stuff. Let's look at what organic is and why it should be the foundational element of what you need for your online marketing strategy, even if you use paid advertising.
Is your entire SEO plan paid marketing?
If your entire marketing plan is paid marketing prepare to continually increase your paid marketing overtime. Paid marketing or pay-per-click is an effective way to reach new areas you weren’t previously in or areas where you want to further grow. Paid marketing though is not where you want your marketing efforts to be spent. You need to be looking at building up the content of your website for organic (e.g. free) marketing. Free marketing doesn’t mean it’s free though. It means you must do things the “old fashioned way” by working for it. You need to be updating your products, your services, and start a blog.