With an effective inbound marketing strategy one of the items businesses will use is email newsletters to reach their audience. Your audience may be in a nearby town like Merrillville Indiana for us in Valparaiso or could be across the country in Amarillo Texas. When your product reaches across the country email is an effective means of communication. No matter your target audience email marketing has a lot of potential to drive people to you and inform them about your company even with the standard 15-30% open ratio. Today we will look at effective ways to utilize email marketing effectively for part of your inbound marketing strategy. We say "part of" as your inbound marketing strategy needs to cover multiple marketing methods.