Blog Articles from Fawkes Digital Marketing

When it comes to establishing an online presence for your business, one of the biggest questions is whether to invest in a Facebook Page, a dedicated website, or both. While each option has its unique strengths and weaknesses, understanding the differences can help you decide what works best for your business goals. In this post, we'll break down the benefits and disadvantages of both platforms to give you a clear picture of what each offers.

Social media is a great way to start building your brand message and getting heard online. Although we don't see it as the best place, it is a place you need to be. You may wonder why we feel it's not the best place. It's simple. Your competitors are also on the same social media channel. Having control over your business with no competitors is the ideal place to get your message heard. That is your website. This doesn't mean we should ignore a great channel to get your voice heard. To that end, you need to have your information set up correctly to provide your audience the best message.

If you are running a business, sometimes you simply can't run all aspects by yourself and need assistance in creating ads and running campaigns. Facebook understands this and has given all business pages the ability to add other people to your page, whether they are your employees or members from other marketing agencies.

We have used several chat clients like LuckyOrange, Drift, Chatlio, and tawk.to for our client's websites. Recently though what we've been doing is dropping those clients and utilizing Facebook Messenger. The price is right, free, and gives the same chat functionality. It also makes it easy for us, as social media managers, to respond to our client's customer's even faster. I am going to cover in detail how you can do this (or ask us and we'll do it for you for our Business Improvement Plan customers).

If you are a business owner on Facebook, you'll eventually want to create ads for your business's page. To do this you need to create a Business Manager account, a function created by Facebook that allows you and if you choose to, other team or marketing members to create ads, check in on their progress and share strategies.

Despite a business's best intentions, sometimes you will end up with a client or employee who does not leave on a good note. A situation like this usually doesn't go beyond hurt feelings but in some cases, the level of angst may go beyond a few choice words and turn into a situation where one angry person can threaten your online business presence. Are there steps that can be taken in situations like this? Yes, there are. Let's discuss them.

When you post to Facebook as a business account you may see the option to "boost post" and this may seem like a good idea. However, there are still many things to consider. Using this option will surely boost your post engagement but it will do that alone, boost your post meaning you may get more likes, but this will not ensure a boost to your page or link clicks.

If you pay attention to social media, specifically Facebook, you've probably noticed that it's been going through a few changes when it comes to pages.

Consistency is the foundation for success in all aspects of life. The constantly repeating, almost instantaneous execution of a perfect golf swing or a piano master performing a near-perfect rendition of Chopin's piano concerto comes from years of repeated practice until perfection.