Social media is a great way to start building your brand message and getting heard online. Although we don't see it as the best place, it is a place you need to be. You may wonder why we feel it's not the best place. It's simple. Your competitors are also on the same social media channel. Having control over your business with no competitors is the ideal place to get your message heard. That is your website. This doesn't mean we should ignore a great channel to get your voice heard. To that end, you need to have your information set up correctly to provide your audience the best message.
If you are running a business, sometimes you simply can't run all aspects by yourself and need assistance in creating ads and running campaigns. Facebook understands this and has given all business pages the ability to add other people to your page, whether they are your employees or members from other marketing agencies.
We have used several chat clients like LuckyOrange, Drift, Chatlio, and tawk.to for our client’s websites. Recently though what we’ve been doing is dropping those clients and utilizing Facebook Messenger. The price is right, free, and gives the same chat functionality. It also makes it easy for us, as social media managers, to respond to our client’s customer’s even faster. I am going to cover in detail how you can do this (or ask us and we’ll do it for you for our Business Improvement Plan customers).
If you are a business owner on Facebook, you'll eventually want to create ads for your business's page. To do this you need to create a Business Manager account, a function created by Facebook that allows you and if you choose to, other team or marketing members to create ads, check in on their progress and share strategies.
Despite a business's best intentions, sometimes you will end up with a client or employee who does not leave on a good note. A situation like this usually doesn't go beyond hurt feelings but in some cases, the level of angst may go beyond a few choice words and turn into a situation where one angry person can threaten your online business presence. Are there steps that can be taken in situations like this? Yes, there are. Let's discuss them.
When you post to Facebook as a business account you may see the option to “boost post” and this may seem like a good idea. However, there are still many things to consider. Using this option will surely boost your post engagement but it will do that alone, boost your post meaning you may get more likes, but this will not ensure a boost to your page or link clicks.
If you pay attention to social media, specifically Facebook, you've probably noticed that it's been going through a few changes when it comes to pages.
Consistency is the foundation for success in all aspects of life. The constantly repeating, almost instantaneous execution of a perfect golf swing or a piano master performing a near-perfect rendition of Chopin's piano concerto comes from years of repeated practice until perfection.
Some people are stat crazy when given the option. The numbers, charts, and comparisons can give a wealth of information for people to analyze and formulate their next move with.
Facebook users may have noticed that video has become a much more prominent feature over the past year with advertisers, news organizations and businesses heavily pushing video content to attract users.
If you own a business page on Facebook, you may have heard about being Facebook verified. What appears to be a simple check mark next to your business's name, the purpose it serves means so much more.
You might have noticed some changes with your business's Facebook page recently, specifically with the cover photo. Facebook business pages will now have a series of wording that goes across the front of the image or video (more on that later) that serves as a brief description of what your business is about.
Over the weekend I was talking with a friend and the conversation turned to the feature on Facebook referred to as "On This Day". This features is where Facebook reminds you of events that happened on a particular day. There are some negative thoughts people have about this feature that tend to happen. Either that day had tragedy in it, a life event that you prefer not to remember, or is in relation to a person that you no longer want to be reminded about. Today we will delve into this and explain how to filter based on either a specific date or a person.
Our last section is covering "People". This is what social media is all about. Knowing genders, ages, proximity to your business is all about engagement with these valuable people. They have liked your page and are interested in learning about your products and services. Each of your fans has an interest in your business page or they wouldn't have liked it to become a fan of your page.
Videos are becoming importantly more valuable in gaining user engagement on Facebook. In today's analytics we look at the video aspects of our Facebook pages. If you have not posted any videos to Facebook this set of analytics will be some of the least valuable to you. For a video to count it must be watched for a minimum of 3 seconds.
As we continue our analytics journey past Facebook Business Page Views we move further into learning about our fans. For us this is one of the most exciting sections as we learn not only what posts work best with our fan base but also what times our engagement is most likely going to be the highest. This isn't just in the hour of the day but the day of the week as well.
Beyond our Facebook Reach we move beyond where we can see the what Facebook pages are being viewed as well as where the users are coming from. The Page Views tab is one of the most informative. This is where you can see the areas of your Facebook page that people visit most within your Facebook Business Page, including your timeline, info, and photos tabs.
Being we are now passed Facebook Likes we can continue on to our Reach. Reach is the number of people that have seen our information as well as how many people are integrating with your Facebook Business Page.
Moving beyond the overview of Facebook analytics we are now starting to get into the meat and potatoes of what you will find in the Facebook Insights (Analytics). With the Likes section you will be able to clearly see how many likes your Page has gained or lost each day based on a specific date range you’ve given. With this information you will learn where and how people are joining your Facebook page.
Our next supplement into digging into the analytics provided by Facebook is the Facebook Insights Overview. Within the overview you'll get more information than you received on the main page of your Facebook business page which we covered here. Within the overview you'll see a lot more details along with visual graphs on how you're doing in the last seven days compared to the previous seven days worth of information.
Facebook provides you with some really great analytics when you visit your page. At the top of your page is Insights which gives you some really great in-depth information. We're going to keep this article short and sweet and cover six core items you'll see on your Page. This information will help give you a quick gauge on how you're doing. We'll later go into details on the Insights and how they can benefit you.
We all know having a great website or eCommerce website is about providing your visitors with the information that they want at the time they are looking for that information. Your social media profile is the same. People follow you as they are interested in your products and services. You need to motivate, engage and interest your audience with what matters to them. If you want to engage and keep your fans happy on Facebook you need to have your information up-to-date, informative, and engaged.
We all know that social media is now an important part of our personal lives. We also continue to learn how social media interaction can help in communicating with current and prospective customers. One area that is being forgotten is your website. Facebook, Twitter, and LinkedIn are great social media sites to tackle aspects of your business. The problem with these sites is you have no creative control over the look and feel beyond a few strategic graphics that they allow. Your website is the embodiment of your brand. You have control over your website from the pictures and content to the design and layout. This is 100% your area of the internet that you have complete control over. Your destiny of your brand online begins with your website. Your social media presence is still very important and should work hand-in-hand with your website.
When working with Facebook images the images may upload in a way that you don’t like and need to be rotated, they may need to be removed as after uploading you don’t realize the image is the image you want, etc. Below we will outline the steps for handling the most common image options that we see users needing to do.
In a continued effort to help our business customers succeed in search engine optimization (SEO) and social media we continue to help you learn about how to make your website better. As part of a recent client website update and part of our customized SEO monthly plan we took their existing business BLOG and implemented Facebook's Open Graph protocol. This protocol allows you to have control over how images and descriptive text can appear on Facebook. Using this protocol you can control a certain level of customization over how information is carried over to Facebook from non-Facebook websites.