Tripling Down on Real Estate

 8/9/2019 12:00:00 AM
Views: 5,565
3 Minutes, 36 Second
 Written By John Marx
Tags:Real Estate

Tripling Down on Real Estate

Over the past three months we've enhanced our system for realtors and real estate agents. I am going to cover the top features we've added and outline the top features we're working on for the next release.

What we love about real estate is that even though it's been around forever the entire industry seems to be behind the times of what the home looker is looking for. Being software developers and having dedicated developers on our real estate initiatives we are sure to truly change the industry for the better.

Latest Version (2019-07)

Our latest version was a cleaning of our system of a lot of old code and building the foundation for the next generation in real estate websites. The top ten features we added are:

  • Property View – Map on Left, Map on Right, List (1-column) , List (2-columns) , List (3-columns) , List (4-columns), and of course the ability to have your own custom columns
  • Property Detail – Different views for residential, condominium, town houses, land, commericla, etc.
  • Enhanced Search – Set the display order, set properties as preferred, min/max on bathrooms, min/max on bedrooms, county, city, state, postal code, radius, number of results to display
  • MLS override – Every setting in the MLS can be overridden to fit your unique view
  • Customized agent lists and detail pages
  • Demographics – Schools and demographics based on the latest census data
  • Lead capture with lead follow-up
  • Everything is customizable. There is no setting that can't be quickly customized to fit your brand standards.
  • Ability for real estate offices to set the “brand standard” that all agents have to adhere to but still have complete control over their own independent website page.
  • From the time you have approval for the MLS IDX you will instantly have it. If you are starting out you can have your MLS IDX feed flowing in less than 3 days with your colors, branded logo, and more. This is whether you are a real estate office or an agent.

Coming Version

Here are the top 10 requested features we are working on for our upcoming release. A lot of this will be focused on our real estate offices but will also greatly benefit individual realtors as well.

  • Currently we only cover Northwest Indiana (GNIAR). We are expanding to cover every online MLS provider (over 1,500 will be available)
  • Change the 10-minute update window to when the updates hit the MLS
  • Further enhance lead capture and follow-up
  • Search options
    • Draw the area that you want rather than being just a radius
    • Water front
    • Pool
    • Rental
    • Zoning
    • Terms (cash, FHA, etc.)
    • Min/max year built
    • Min/max taxes
  • More user portal options
    • Recall your previous searches
    • Contact your preferred agent
    • Share a property with someone
  • Calculators
    • Mortgage calculator
    • Home worth calculator
  • More default property detail templates to choose from
  • More detail and more geographic reports for property detail pages
    • City
    • Schools
    • Utilities
    • Demographics
  • More control for the real estate offices
    • Add new agents
    • Create custom agent pages
  • Reporting
    • Daily summary emails
    • Email leads of new properties coming in/out of the market based on their unique needs
    • Create a property report (for buyers)
    • Create a property report (for sellers)
    • Agents to create their own custom reports that are sent out daily
  • Search Engines
    • Tie Google Analytics and Google Ads more into the system where trends are noticed that your Google Ads will change on a daily basis.
    • Ability to set rules for setting SEO keywords, titles, etc. to better rank organically within the search engines


You can tell from the list above that we've added a ton of features and we have a lot more even coming. The best part of what is coming is anyone who is on the latest version will automatically be getting the new features and you also get a say in future updates as well.

Available Service Flyers

Our philosophy has always been honesty (this is our rule #1) and transparency in our services. There's no reason to hide costs unless you have something to hide. We've found that those who hide fees charge more successful businesses more money because they can. We do not feel this is the way America was meant to be. We believe in offering a fair price to everyone for the work that is done.

We also believe that once you sign on with us, you trust us, and as our thank you to you, we "price lock" our services for the plan(s) you signed up for at that time. This means while you are on those services, the price will always be the same. As business owners, we appreciate this as it allows us to budget our business expenses better.