At one time we have all procrastinated and waited until that very last moment to try and get something done. We are normally not happy with the results and the results tend to show that we rushed, didn’t think everything through, and almost certainly didn’t get the results we were expecting. We have seen this a lot and even with ourselves in years past where we only marketed our company when things were slowing down. We went into a panic mode saying we need to add a customer or we’re doomed (well not that bad but I think you understand).
We’ve all done it and we always say we’ll change “next time”. We have good intentions on not doing it again but it ultimately happens. We got tied up with the latest project, an influx of customers and things were going well. Keyword there is “were” going well. You’ve now gone a few days, weeks, even months where you haven’t reached your goals and sales targets.
The time to start pushing and promoting your business with marketing is not when things start going poorly but when they are going the way you expect. This for many sounds counterproductive as if things are going well why would you even want to be thinking of marketing and growing business? You are already reaching all of your goals and more work means you will be pushed harder than you might want to be. The simple answer is you never know when things are going to change. There are many factors that create change. Some, not all, are:
To fix this problem you need to market in both the good and bad times. You need to continue to take a step back, listen to your customers, and do things right. You need to keep track of where your customers are, what they are looking for, and adapt to change. You need to come out of that “box” that everyone over talks and start breaking the molds to get noticed. You need to let your culture come out and educate the world on why your solution is better than everyone else’s. Here are a few ways you can overcome marketing procrastination:
When you set time aside you will be able to focus you will meet your deadlines more often (you still might stumble – just less often). You will feel better about yourself, more confident in what you are doing, and your marketing message will be more clear, concise, and delivered on your schedule.