Facebook Group Management

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 Written By John Marx


Facebook Group Management

As Facebook makes its move toward groups having a higher presence we have upgraded our social media management to include a Facebook Group as part of our social experience. Facebook Groups though having high importance on Facebook is definitely not for all companies.

Who are Facebook Groups not good for?

  • You have a small fan base that occasionally likes your items but never writes/communicates
  • Your information rarely changes and a group would be just adding another thing that doesn’t provide a value
  • Not for constant sales posting/pushing your product

Who are Facebook Groups good for?

  • Those wishing to increase their brand visibility. A group is not about sales, although you can sell. A group is about educating and building awareness of your brand and possibly other brands by consolidating. The advantage being under your control is you control the message.
  • Have an active following
  • See other groups your business would be good in but posting a lot would be considered spam and provide a negative appearance on your company brand
  • Want to communicate and be at the top of the results of those that have signed up for the group
  • Provide online webinars, sell products online, promote podcasts, promote new videos, and promote events and create active communication and collaboration.
  • Your product needs customer service and you want to be open and helping all your customers as a whole community rather than just one-on-one
  • Save money on paid ads (not always – but we’ve seen paid ad spend decrease)

What is included in our Facebook Group management?

  • Creation of the group
  • Moderation of every post. We are your Facebook Group Community Manager.
    • Removal of inappropriate “stuff” (porn, attacks, malicious content, threats, etc.)
    • Maintain your corporate brand identity and tone
  • Creation of
    • Banners
    • Group rules
    • Setting questions for joining the group (optional but recommended as it helps prevent spam bots from overtaking your group)
  • Promote your group in the articles we write for you
  • Encourage members to engage. Examples:
    • Challenges
    • Tutorials
    • Education
    • Live Q&A sessions
    • Quizzes
    • Polls

Digital Marketing Partners We Work With

Fawkes Digital Marketing works with industry leaders to help you grow your business with an emphasis on getting leads and turning potential customers in customers. We strive to continue the education process so that your current customesr stay loyal and become cheerleaders of your brand.