Building a new era marketing firm

 3/17/2017 12:00:00 AM
Views: 6,886
5 Minutes, 40 Second
 Written By John Marx
Tags:Marketing, Business, Digital Marketing, Blog

Building a new era marketing firm

With great growth, a company needs to take a step back and look at everything it does to further provide value. We are focused not just on the local small and medium sized businesses but those across the entire country and around the world. We continually look at the paper purchased, the way our solutions work for our clients, and to the services that are offered. Each item has an impact to the bottom line of the company and if done incorrectly can truly cost the company and ultimately our customers. Keeping our budget tuned, living within our modest means, and checked constantly we can keep prices down while continually providing more value and grow each month. In just four years we've moved from a home office in Michigan City Indiana to a 2,000+ square foot office in downtown Valparaiso Indiana. We encourage everyone to read through this article on what makes JM2 Webdesigners unique and capable of meeting your businesses growing needs.


Every customer has a primary and secondary person assigned to them that is familiar with the products and services they are receiving. These two people are responsible for all coordination with every other department. This gives the customer a single point of contact that is hear to help them grow. When the primary is unavailable whether they have the day off or out of the office their secondary person is there so that the customer doesn't have to wait.

This has a few beneficial factors for not only the company but our customers as well. The first is we can allow the employees to have time off which is great for employee morale. The second is every customer now has more than one person to shoot ideas off to help them grow their business in the digital marketing landscape. This allows for sharing of ideas internally as well as getting tasks done in a more rapid fashion.

Customer Service

We all know from the start of any relationship that communication is key to the success of every project. Our customer service department is involved in every step of the customer process. Whether the process is a logo, brochure, or flyer from the graphics department or a complete mobile application. Customer service plays a significant role in making certain our customers' needs are met consistently.

We've gone a few steps further to keep our customer service game constantly improving. Each week we have internal meetings looking for ways to further enhance experiences, ways to speed up change requests, and keep in contact with customers more efficiently.

Weekly and monthly check-ins with clients, daily WordPress updates, monitoring and posting to social media, updating manuals, working with the Graphic & Marketing Department, Content Writing, and Software developers to get projects out the door faster, on-time, and on-budget are just a few of the items the customer service department does.

Business Development

When it comes to helping, our customers grow we needed a team of dedicated specialists to gather all the details, make certain that the requirements are well understood. This is where having a business development group came into play for us. They are constantly laser focused on looking for ways to help businesses save money by automating processes as well as ways businesses can better market their products and services.

All the information is gathered, organized, and put into formats the content writers, developers, and graphic designers can use. This organized information is shared with the customer service department as the quality control for the entire process that all business requirements are met.

Content Writing

When it comes to writing, and speaking to your customers there is an art to telling a story. Our content writers have years of experience from traditional newspapers to modern electronic formats. They understand the way to write is not only engage your intended audience but be written for your readers to want to continue reading. Content writers also in make certain the copy is written well that the search engines understand the key points you are trying to get across to your audience.

Graphic Design & Marketing

Having a website, manuals, and videos help take a working business solution into one your employees and customers will want to use. Our graphic and videographers utilize their expertise and years of experience help in bringing the story from text provided by you and our content writers into the visual space with complimentary colors, fonts, pictures, and videos that enhance the overall story.


Software Development

The heart and sole of the company has always been software development and is what helps us solve these business solutions. Our software development team is a talented crew that takes the gathered requirements from our business development team and helps the business solve the problem they are presently handling. The solutions are always scalable so that as each phase of a project moves forward the previous work grows upon the last part of the project.

As part of the development process the team is focused on documenting while developing as that further helps when the testing hits the customer service quality control checks that everything is not only working as expected but the start of the documentation is already in-place.


When you have business requirements that you want to streamline the team at JM2 Webdesigners can help you solve your problems. Each department works collaboratively together in an agile manner to help you solve your problems quickly, on-time, and on-budget. Each solution is designed to work with an easy to use content management system (CMS) and customer relationship management (CRM) system that work collaboratively together to help in the inbound marketing process.

Every solution is designed to help small and medium-sized businesses to grow and compete with their larger competitors and many times surpass them when it comes to ease of use, functionality, and overall growth potential.

If you are ready to grow your company and work with an entire in-house team of professionals (that like to have fun) the team at JM2 Webdesigners is the team you want. Give us a call at @BUSINESSPHONETOLLFREE@, email at @BUSINESSEMAILADDRESS@, or through our online contact form here.

Available Service Flyers

Our philosophy has always been honesty (this is our rule #1) and transparency in our services. There's no reason to hide costs unless you have something to hide. We've found that those who hide fees charge more successful businesses more money because they can. We do not feel this is the way America was meant to be. We believe in offering a fair price to everyone for the work that is done.

We also believe that once you sign on with us, you trust us, and as our thank you to you, we "price lock" our services for the plan(s) you signed up for at that time. This means while you are on those services, the price will always be the same. As business owners, we appreciate this as it allows us to budget our business expenses better.