Fawkes Digital Marketing

Every time the latest search engine report comes out about how people are utilizing search on mobile devices you why are many websites not mobile friendly. The other question is why treat mobile as a second class citizen when more people are using search on mobile devices than desktop devices. We build every site in a mobile first thought process using responsive web design (RWD).

As the holiday season quickly approaches and if past trends continue shopping online this year will be greater than any of the previous years. When you are shopping you would never hand the cashier your card, tell them your pin, address, and other confidential information that they would need to steal your identity. If you purchase online without an SSL certificate you may be handing over a lot more than you realize.

Many of us just went through a daylight savings time "reset". I know here in Northwest Indiana we did and for many this was not an easy change. While this reset is easy for some for others it is often difficult as it takes time for their bodies to adjust to this schedule change. Your website, social media, and marketing plans are no difference. Some of the changes may be quick and easy while others might take some time. These time adjustments are the perfect time to reset your initiatives and start fresh with other ideas in your life. In this article we will cover some of the core aspects that you can do that are both easy and some that take more time.

Whether you perform your social media on Facebook, Instagram, Twitter, or any of the other popular sites the possibility you will make a mistake is truly great. Before you began you have most likely used the social media outlet you're going to be working on. You also most likely investigated your competitors that are both local and across the nation if not the world so that you can "do it better". By moving to social media, even with an expert, there will be uphill battles as well as mistakes that are made. In this article we will cover some of the common mistakes we see people make as well as how you can avoid them for each of the core areas.

With Halloween being our favorite holiday it's sometimes hard for us to think of the coming holidays. Our clients though may not have the same love for our love of chocolate and want to work on gaining conversions on their website for the holiday season. Whether you are a restaurant, industrial, or a retail shop the holidays are unique for each one. The holiday's present each company with some unique opportunities to build on their existing and new customer relationships.

There are many components that are visual to your site visitors when you build a website. These are the graphics, look-and-feel, search, forms, and the content the site is written for the site. There are actually more items on a website than just these visual aspects. In this article we will be covering some, not all, of the hidden aspects of a website that you should consider. Whether you get a dozen visitors to your website per month or hundreds of thousands of visitors these items are all important aspects that we consider for each client project that we take on.

On October 1, 2015 many of the credit cards in our pocket have been enhanced and is the beginning of the end of the magnetic stripe credit card. Over the past year our credit cards have been updated with a new microchip in them. This chip is to replace the magnetic stripe on our credit cards and make our purchased transactions more secure.

A question we are often asked is "why we blog", "what is the business benefit", and "will it increase my business". These are all great and valid questions. We love hearing them as it shows a business owner is truly thinking about how they can improve their business and the future of their company. The question is not just blogging to blog; but to decide why you want to blog. Are you going to be adding a value for people? Will you be using your blog as an information center about your business or something completely different? Other reasons a person may blog is for a financial return where you will see advertising on a blog. By looking at yourself, your business, and determining if it's the right thing you will know if a blog is for you.