We know that when you're just starting out that you might not have pictures or even content. What handle each differently. Whether you need content or images we will help you along the entire process and we're not going to charge you for it either as this, to us, is another way of helping you grow your business.
Content
When you don't have content we will ask you to write down some bullet points that you want to cover for the page(s) you don't have content. This can be your homepage, about page, services pages, and service area pages. We will then have our writers, not AI, write content that is optimized for the search engines while also being valuable to your visitors to help convince them to buy from you.
Your voice/tone is idea but when you have nothing it's best to have something that is optimized. If you have content already our writers can help you improve it for the search engines, if you want.
Images
We will find publically available that are authorized to be used by anyone (e.g., public domain) and stock photography that matches the content that you have on your site. This shouldn't be where you stop. As time goes on all of the public domain and stock photography should be replaced with actual photos that truly align with your business. This gives a more personal touch that will further separate you from your competition.
Additionally, we always encourage, if it fits your business, to do before/after images so that your customers can see the true quality of your work. This is great for landscapers, lawn care, construction, HVAC, and plumbers (e.g., the service trades).