How Instagram Influencers Fake Their Metrics (and How to Spot It)
By John Marx on 8/19/2025
Instagram has become a cornerstone of modern marketing, but not all numbers tell the truth. Many businesses see flashy stats like "500,000 views in 30 days" and assume it equals sales, influence, or credibility. Unfortunately, these metrics are often misunderstood and sometimes manipulated. This confusion leaves many small businesses vulnerable to being overpromised results and underdelivered outcomes.
