Beyond Google: Why Your Business Needs a Bing Places for Business Listing
By John Marx on 4/13/2025
In the realm of local search, Google Business Profile (GBP) often steals the spotlight. It's understandable – Google commands a significant share of the search engine market. However, limiting your local SEO strategy to just one platform is akin to fishing in only half the pond. Enter Bing Places for Business, Microsoft's equivalent to GBP. While it might not have the same buzz, neglecting your Bing Places listing means missing out on a valuable audience, less competition, and a broader online presence. This comprehensive guide will delve into why your business needs a Bing Places page and the tangible benefits it offers for your local SEO success.