Blog Articles from Fawkes Digital Marketing

Stop Being Creative!

Stop Being Creative!

By John Marx on 1/7/2021 | Tags: Website, Responsive Design

A benefit of the internet is you can do whatever you want with it. We're going to answer why you should drop the 'over creativeness' on your website, use industry best practices, and adjust your website continuously to fit these best practices.

SEO Basics: Title Tags

SEO Basics: Title Tags

By John Marx on 8/3/2020 | Tags: SEO

We all see the descriptions in the tabs of our favorite browser. These are title tags and are an essential part of your on-site page SEO (Search Engine Optimization). Often believed to be a beginner SEO technique, these tags are crucial to your optimization and being found. They need to be well thought out and updated to meet the needs of those visiting your site.

Converting Browsers to Buyers with Web Standards

Converting Browsers to Buyers with Web Standards

By John Marx on 5/18/2020 | Tags: Web Design

We all want to change the world and improve it into what we feel is 'best.' Since the mid-1990's the internet has gone through several transformations: some good, some bad. Today's highly refined design works for 99.9% of all situations, and trying to be unique is not going to help your business grow.

Google Limits Google My Business

Google Limits Google My Business

By John Marx on 3/21/2020 | Tags: Google My Business

Google has started a new era in helping businesses large and small protect their online reputation. Their latest update has temporarily limited the functionality of Google My Business or GMB. These changes are designed to help your business rather than hurt.

Business Owners and PB&J

Business Owners and PB&J

By John Marx on 1/5/2020 | Tags: Small Business

As I sit at a Starbucks a distance from home, a person named Phil is sitting next to me eating a Peanut Butter and Jelly Sandwich. He starts up a conversation while he is eating, stating he is traveling through the area and owns a paving business in Lombard, Illinois. He's on the road actively looking for bad consumer driveways to make money.

Crafting the Perfect Blog Article

Crafting the Perfect Blog Article

By John Marx on 12/31/2019 | Tags: Blog

When it comes to getting found, telling your story, and all-around adding to the bottom line, you need to write consistently for your audience. It would be best if you answer the question and not just write to write. Write multiple articles for your website with new ones posted consistently. You write dozens, even hundreds of blog articles to get your information out there.

Press Release Information

Press Release Information

By John Marx on 12/8/2019 | Tags: Marketing, Press Release

Press releases can produce major benefits to a business for marketing even when they do not reach major media outlets. You will find both free and paid press release outlets that can help promote your press release. Utilizing both is a key that we always use to gain the largest buzz for our clients. With paid advertising you can feel more confident your PR will reach more people and appear in leading publications. Getting your good word out to news organizations is never an easy business and getting a journalist to write about you is never easy. Without a press release they certainly will not know and with one you stand a better chance of being heard.

Web Header Status Codes

Web Header Status Codes

By John Marx on 11/30/2019 | Tags: Websites

Every page you look at on the internet that works comes with a code of 200 (Success). But what are all the codes when you don't get a successful message. The list below is all of the currently known codes used on the internet today.

Ten Techniques to Grow on Social Media

Ten Techniques to Grow on Social Media

By John Marx on 11/27/2019 | Tags: Social Media

It's time to learn from the past, move forward, and start increasing your engagement and adding to your bottom line with these ten steps (you can always watch the video!)

Educating America Series - The Brief

Educating America Series - The Brief

By John Marx on 11/6/2019 | Tags: politics

Many don't talk politics, not because they don't have something to say or have an opinion. Many don't speak as it's a taboo subject. Some don't fully understand the entire process. I know for myself it is a little bit of each. I want to be an informed American, and I believe others do as well.

Copywriting Equals Money

Copywriting Equals Money

By John Marx on 11/1/2019 | Tags: Quality Content, Content

Copywriting is all about closing the sale. You use words to convince someone to purchase your product. Imagine you have an article that sells one in a hundred people that makes you a hundred dollars. You modify just the title or a few words to convince someone to buy and move that to two in a hundred. What you've done is doubled your revenue to two hundred dollars. The power of the written word has the potential to add value, educate, inform, and drive revenue to your bottom line.

Changing Marketing & Software Development Forever

Changing Marketing & Software Development Forever

By John Marx on 10/18/2019 | Tags: Marketing

I am a software developer and a marketer. These are two totally different sides of a mind to use. Thankfully I have multiple voices in my head that allow me to accomplish both successfully and break out of the norm. Being a software developer means I am a nerd, analytical, agile thinking, and an introvert. Being a marketer it means I need to think differently, look at everything, and agile thinking. Everything says 'think out of the box.' I say 'what box?'

1st Blog Article Ever

1st Blog Article Ever

For four years now John has been trying to get me to write a blog article about what I do. I specialize in graphic design and eCommerce websites. Maybe in the future I will write something about color theory or minimalism especially when talking about logo design.

Eight Mind Hacks for More Money

Eight Mind Hacks for More Money

By John Marx on 10/14/2019 | Tags: eCommerce

There are eight proven mind hacks to get your customers to purchase more, spend more, and add more profits to your bottom line. These are some of the tactics we use for all of our clients with their eCommerce and in-store sales.

The Benefits of Inbox Zero

The Benefits of Inbox Zero

By John Marx on 8/17/2019 | Tags:

Truly the holy grail when it comes to email is getting your email to no items in it and everything completed quickly, accurately, and on-time. But why would having no email in your inbox be such a benefit to you and how can achieve this? Today I will be covering the struggle I had in achieving inbox zero and then how it has increased my productivity, my health (I think so), completed items on-time, and increased overall communication in the company.

Local Search Engine Success

Local Search Engine Success

By John Marx on 8/16/2019 | Tags: Local Search, SEO

Did you know there is a way to reach your local audience without paid advertising and increase your search results? To do it right you need to do the following ten items to achieve success.

Tripling Down on Real Estate

Tripling Down on Real Estate

By John Marx on 8/9/2019 | Tags: Real Estate

Over the past three months we’ve enhanced our system for realtors and real estate agents. I am going to cover the top features we’ve added and outline the top features we’re working on for the next release.

More Original Content

More Original Content

By John Marx on 8/9/2019 | Tags: Content

When it comes to having your digital voice heard you need a draw to further reach your audience. Curating great content is one way to show how you are searching and finding content to share with your audience. Then you have truly authentic content that you create to not only showcase who you are but let your voice and brand be heard. We’re going to talk about the later of original content and three types of content you can create to increase your engagement, educate, and showcase your expertise to your audience.

Introducing the Moose Tracks Sellers Club

Introducing the Moose Tracks Sellers Club

By John Marx on 7/30/2019 | Tags: Valpo Shirts

It's amazing how many people with great talent are not being noticed. This is why we've created the Moose Tracks Sellers Club. We want to help starving artists, bands, and those with some truly great ideas make money for their talents.

The Valpo Shirts Contest

The Valpo Shirts Contest

By John Marx on 6/18/2019 | Tags: Valpo Shirts

We are launching a apparel design contest. The design should fit onto a shirt or hoodie or another apparel item. It should scale and be visible at any size. Contest ends on 7/20 at 5 pm CST.

What is a CRM?

What is a CRM?

By Steffani Nicole Shelby on 6/9/2019 | Tags:

Customer relationship management (CRM) is a technology for managing all your company’s relationships, and interactions with customers, and potential customers.

Yelp Pricing

Yelp Pricing

By John Marx on 6/7/2019 | Tags:

With every client we make live the Yelp marketing engine kicks off. They’re either contacting us or our clients who then refer Yelp to talk to us. It is this that makes us want to bring into light the costs and what you get for your money. This information will be constantly updated not only on price but the bullets of what you get (or not). Let’s dig into what Yelp is, what it offers, and most importantly how much it’s going to cost you.

Digital Marketing: We're not like the others..

Digital Marketing: We're not like the others..

By Steffani Nicole Shelby on 6/5/2019 | Tags:

As a marketing business, it is our job to help small businesses excel, and gain positive clientele. The reason people choose us instead of other marketing businesses is because, we strive to make peoples lives easier.

Migrating To Mailgun

Migrating To Mailgun

By John Marx on 6/4/2019 | Tags:

Switching from Sendgrid to Mailgun was one of the hardest decisions to do but also one of the best decisions for not only ourselves but our clients. The prices are the same but that is where the similarities end. In this article I am going to list why we switched which is obviously going to be biased as we did switch and why we switched.

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Digital Marketing Partners We Work With

Fawkes Digital Marketing works with industry leaders to help you grow your business with an emphasis on getting leads and turning potential customers in customers. We strive to continue the education process so that your current customesr stay loyal and become cheerleaders of your brand.