Blog Articles from Fawkes Digital Marketing
Business owners are the ones who truly understand the time-tested concepts of time and money. Businesses cannot afford any wasted time, as this misused time leads to a loss of revenue, something that all businesses, no matter their size, will suffer from.
Search Engine Optimization or SEO can't be done in a single day. You can in one day though make a lot of small changes and improvements that will help you get a great jump start on improving your SEO. The improvements we outline today are all foundational items that are needed for any SEO and items we've been fixing left and right for many clients we've taken on updating their websites over the past several months.
A top question about managing a social media account with current and potential clients social media companies here is what is a social media management, what do you do, why do I need one, and what doesn't it do. The conversations then always turn to how can having another company help my business grow and how much control do I still have in my own company's destiny if someone else is running my online social media campaigns? Today we are going to delve into these common social media questions and answer them for you. Whether you are in Northwest Indiana, Tucson Arizona, or in Dallas Texas the management of a social media accounts at the high-level is the same.
For anyone involved in business or sales, you have most likely heard the term 'The Sales Funnel'. While the name may seem self-explanatory, there is a considerable amount of thought and planning that goes into a successful sales funnel. While each business's sales funnel will vary with the nuances of their business, there is a fundamental structure that all sales funnels follow. What are these fundamentals? I'm so glad you asked.
For many people and businesses, 2017 is a year to start fresh and work on new possibilities and functions designed to help your company grow. At JM2. we're also excited to start 2017 on the right foot as we are always looking at new ways to bring more to our clients and work on new ways to help them and their business grow.For me, 2017 presents an opportunity to engage with our clients even more as we help them achieve their goals for the year. As someone who's job is to speak with clients both old and new, this direction is something that fills me with endless possibilities of what we can do together. Out of all the things we are doing in 2017, here is what I'm most excited about.
What an interesting question our title is for our article today. Our business reputation is on the line and we want, and need, to convey trust to our current and potential customer's. All our businesses try to show trust with our physical locations by showing our customers we care and are concerned for them. Online it is not any different. We show trust in our actions. These actions are not just the words we write to show who we are as a company but in how we act online. In today's world, we need to show trust with 'The Green Lock'.
In the past year, we focused on growth from purchasing our own building in downtown Valparaiso Indiana, adding to our core team to now have not only graphic designers, content writers, and programmers but to also have an entire department for customer service, sales, social media, photography and videography. Many of these changes happened not because we were looking for them but the culture of our company made it happen.
In November, a long-lost friend (not really lost) started talking over email. We had been emailing back and forth for a week about his frustrations in getting his website to convert from visitors to customers. I will start out this person is not a customer as he is happy with his current provider and is also a close friend of his. He wanted to be heard about his struggles, what he is currently doing, and think of ways to improve his situation in the upcoming months.
As we talk to more people about taking advantage of generating leads from their website into opportunities we move to the talk of branding and marketing. We find that many people believe they are the same thing rather than two distinct items. Branding and marketing are not the same and each has a very important role that is used collaboratively together in your organization. Using marketing and branding together you can achieve a set of goals. In this article, we will define clearly what branding and marketing is and how each one used collaboratively can be used to grow your business.
This week and next week will be two weeks of predictions from industry leaders and those in the digital marketing field. For some these will be guesses while others are more educated guesses with some hard research behind them. For the past three years, we have predicted trends in the digital marketing space. This year is more exciting than the past as we have a large variety of sources we tapped into, cancelled many of our old marketing methods that produced no results, as well as tests we did internally to make this year's set of predictions. We are going to only write about what we see as the top 5 items.
Each year we go through and establish the core fundamentals for the coming year for not only ourselves but each of our social media maintenance plan clients. When a digital marketing campaign is built, you create directions for your business to build your brand and market to your current and future customers. These are plans and not written in stone as the further we look out the more we know things will change over the time. Whether you are a fortune 500 company in the Chicagoland area or are in a growing community like Merrillville Indiana your time spent on your digital marketing campaigns will benefit your business.
Every business has a story and they want to be heard. Whether you are in a small town like Chesterton Indiana, a college town like Valparaiso Indiana, or a big city like Chicago Illinois. You want your story told and to be heard by others. To get your story heard you need to market to those looking around you. In this post, we delve into more on being found locally.
Being found locally for any small business is crucial. As of May 2015, Google acknowledged that search on mobile devices in ten counties, including the United States, surpassed that of desktop searches. With this revelation of how important mobile search is it is more important than ever that your business is truly prepared for local search. Searching on mobile uses geographic (location based) search to determine the most relevant information.
The internet has been insecure for far too long. Google with the largest browser share is doing something about it. The question is how many people will listen. Based on the size of Google I would say that the Google Chrome Security team will achieve this much-needed additional security.
When a business doesn't have a strategic plan, what tends to happen is what we call the 'copy' syndrome. This is where you look at one, or more, businesses and emulate aspects of their business. This often leads to changing directions midstream without focus and forethought. You essentially become a follower rather than a leader in your field. Rarely do these followers ever get out of that rut and become leaders in their field. When JM2 brings clients into our Valparaiso office we talk with them; it's our way. We don't ask directed questions to learn about them. Those questions all come out in regular conversation and we start to learn about their culture, who they are, their values, and more. This valuable information allows us to better serve them without having to 'interrogate' them.
We talk with several businesses every week about increasing their business either through search engines or through social media channels. Many of these businesses do not need social media as it is not a good fit for them. Social media used correctly, and for the right type of business, can increase your brand awareness, increase customer loyalty, and build a trust through an active community of loyal followers. When used correctly social media is a powerful tool for those businesses that can benefit from it and a complete waste of time, resources, and money for those that use it incorrectly. We are going to delve into the most common social media myths that we have brought up to us.
A standing desk is just what it sounds like you 'stand at it'. But there are many forms to a standing desk. There are kinds that are statically up, those that require a crank or other manual method, and those that through the push of a button will go from a sitting position to a standing position. When we went on the search for a standing desk we wanted something that would meet the demand rigors of a small startup while being able to last the test of time as we grew to be a larger organization.
We all here about the benefits of shopping local but really what are the benefits and why would you want to shop local over a national brand? Being Small Business Saturday is going on now it’s an appropriate time to cover why small business is important and why your supporting a local business is beneficial to the economy.
We state we're a mobile company but when events force you to work mobile you start to realize the true nature of being a mobile workforce is. Our office is in downtown Valparaiso Indiana which means we have some amazing opportunities. We are close to great restaurants, local shops, and of course are the first back on when we lose power. Well, that last statement we've learned is not always the case. We have lost power a few times and five or six hours later and the power is still off at times. This doesn't affect us though as we have built our system from the ground up for handling these types of situations.
When it comes to getting your business online having a strategic plan that is optimized to grow your business is crucial. With a maintenance plan, you can take care of not only your website, search engine optimization (SEO), and social media needs but take it to a level never thought of. There are many companies that have solutions that do one and not the other. We're going to outline our 'Web + Social' plan. This is our most popular plan as it takes your business to the next level.
Many of our new clients will already have an existing website that isn't converting and the results that they are receiving are not what they want. When we inquire to what types of results they want they cannot answer right away. The reason is that there is no plan, no definition of what success is, and equally no definition of what failure is. The information is subjective and not defined which breeds the 'throw it away and start over' syndrome. This thought process is not the right solution for any business.
With elections quickly coming to an end for a short period there are a few things you need to think about whether you win or lose your political office. There are certain things you need to do to be a responsible politician no matter your election outcome. Although we are talking about your website your social media needs to be thought of as well.
When it comes to being found online you need an SEO strategy to reach the maximum audience possible using solely white hat SEO techniques. We are not going to delve into white hat or black hat SEO here. We will strictly be talking tactics that we use in every blog post to achieve SEO success with content through blogging on your website. Before we even get into the article I want to be very clear that when you write do not write for the search engines to get your SEO. You want your content human readable and in a way, that is engaging and provides value to your intended audience.
We are always looking months out for preparing. We are typically scheduled out 4, 6, even 8 weeks out for our clients. The reason for this is that we want to make certain we are thinking of holidays, promotion ideas, blog ideas, social media ideas, and the individual items that are happening in the weeks ahead (e.g. New Year's Day, Trivia Day, etc.). Since content creation is a core part of what we provide to our clients with not only unique and high-quality content but aggregated content that showcases a client's unique traits we need to be thinking ahead rather than after the fact. Therefore, we are already planning for 2017. To give you an idea of what we look at we're going to look at the major items we wrote down for January 2017.