Paid Advertising & PPC with a Smarter Twist
AI-Enhanced Campaigns. Lower Cost. Higher Impact.
Paid advertising—commonly known as Pay Per Click (PPC)—is one of the fastest ways to get your business in front of the right audience. Whether you're expanding into new markets or launching a fresh campaign, paid ads give you instant visibility while your organic strategy takes root.
At Fawkes Digital Marketing, part of our "secret sauce" is leveraging Artificial Intelligence (AI) to continually optimize your ads. We use machine learning to lower your cost per acquisition, refine targeting, and improve performance in real time—ensuring smarter spend and stronger results.
We view PPC as a strategic kickstarter, not a long-term dependency. With a robust content strategy in place, you'll rely less on paid traffic over time—but you'll still benefit from the precision and reach that only targeted ads can provide.
Pay-Per-Click Features
We do not limit the number of platforms you can use. You choose the platform(s), the budget(s), and you're off to the races to growing your business.
- Artificial Intelligent (AI) Driven Technology
- AI Capabilities (and done per platform)
- Create Ad Titles
- Create Ad Descriptions
- Create Ad Images
- Keyword Research Based Off Your Website & Industry Best Practices
- Analyze and provide best-in-class recommendations
- Lower your cost-per-click
- Self service or have a dedicated account specialists assigned to your business
- See the results as quickly as the platform your using allows
- Monthly reports emailed to you
- Ad optimization for desktop, tablet & mobile (website or mobile app)
- Re-targeting campaigns (e.g., target search engine users on Facebook (or vice-versa)
- Performance tracking
- Budget tracking
- Supported Platforms
- Facebook / Instagram
- Google Search, Display, Shopping, Maps, Gmail, and Discover
- YouTube
- TikTok
- Snapchat
- Microsoft Bing
- Spotify Ads