HVAC Websites & Marketing that
Drive Calls, Bookings & Installs

WCAG Guidelines for People with Disabilities

Every website created or taken over from Fawkes Digital Marketing follows best practices for accessibility. We strive for 90% or higher compliance before integrating any ADA plugins. This ensures usability for all visitors and strengthens SEO.

Proper accessibility establishes you as a leader in your community and shows care for customers and employees, including those with disabilities.

Web Content Accessibility Guidelines (WCAG)

• Perceivable: Content provides alternatives to text and supports assistive technologies.
• Operable: Navigation is accessible via keyboard and other input methods.
• Understandable: Content is readable, predictable, and provides input assistance.
• Robust: Content works across devices and assistive technologies.

Key Elements of ADA Compliant Websites

• Alt tags for images and files
• Proper markup and heading structure
• Color contrast ratio of at least 4.5:1
• Resizable elements and text (up to 200%)
• Text transcripts for audio/video
• Language specified on site
• Input error alternatives
• Consistent layout and navigation

Is ADA Compliance Required?

While ADA does not explicitly include web/mobile accessibility, the Department of Justice interprets ADA as including websites providing services or public accommodations. Businesses with at least 15 employees or public accommodations must comply.

ADA Compliance & SEO

ADA compliant websites are easier for search engines to index and crawl, improving ranking and content visibility. Consistency in design ensures accessibility and better SEO.