Blog Articles from Fawkes Digital Marketing

The world of search is changing. It's no longer just about getting on the first page of Google; it's about winning the "answer." With the rise of AI-powered search, your business's online visibility depends on a new, smarter strategy.

In the world of digital marketing, things move fast. The strategies that worked last year might not be enough to get you noticed today. If you've heard terms like SEO, AIO, GEO, and AEO and felt a little lost, you're not alone. The search landscape of 2025 is more complex than ever, but understanding these key concepts is the first step to staying ahead.

When it comes to SEO (search engine optimization), optimizing images is often overlooked but can significantly impact search rankings, user experience, and page load speed. An important aspect of image optimization is naming images correctly, which can drive more traffic from search engines to your site. This guide will walk you through the essentials of naming images for SEO and outline key tips to help you get the most out of your visual content.