Each year we go through and establish the core fundamentals for the coming year for not only ourselves but each of our social media maintenance plan clients. When a digital marketing campaign is built, you create directions for your business to build your brand and market to your current and future customers. These are plans and not written in stone as the further we look out the more we know things will change over the time. Whether you are a fortune 500 company in the Chicagoland area or are in a growing community like Merrillville Indiana your time spent on your digital marketing campaigns will benefit your business.
There are many great systems that are out there to help with developing your digital marketing plan. When creating your digital marketing plan, it is key to learn from your past successes and failures. By avoiding past mistakes, you should have more success than the past. By looking at your successes you can further leverage them to increase future success.
One of the largest mistakes we see is when a company does what we call the “shot gun approach” to digital marketing on social media. They join as many social media networks without knowing where their customers are or believe that if they join a specific social media channel they will increase their business as they will be communicating to a new demographic. The other major part of this equation is having the necessary resources to effectively communicate on the social media platforms. There is no bigger turn-off to customers when they see your last post is from 2010, months ago, or inconsistent. We know that every business is busy but if you cannot take care of yourself how do your customers know that you will be able to take care of them.
Businesses create budgets each year for employees, capital expenses, and growth which allows you to see at a glance whether you are on target or need to adjust. Your digital marketing plan is no different. You need to set expectations for success and failure so that you can adjust monthly for what is and isn't working.
Often as part of a digital marketing plan will be looking at paid advertising to gain insights and customers outside of your current circle of customers. Establishing the demographics of who you wish to target will be key to making these marketing campaigns a success. When you don’t target correctly you will gain likes and some fans but they will not be engaged with your brand and when there is no engagement there is also no revenue from these fans.
When you are marketing your company, you need to think about consistency. The purpose is to get your company brand out to the masses, be memorable, and drive revenue to your bottom line. This requires the posting of information on a consistent and frequent basis. When you post once or twice a month you almost really need to not do anything as you are limiting your company resources to get your message out. We love to watch the big national brands that continually grow their customer base. We see how often they post, types of posts they do, and the different marketing channels they use to help our small business clients grow and add to their bottom line.
Digital Marketing is something every business needs to be doing no matter how big or small your company is. With proper targeting, you can grow your customer base and improve your brand image.
If you want to work for a company that is dedicated to growing small and medium sized businesses to improve their brand and marketing, we are the company for you. You can reach us at 219-229-1633, email at sales@FawkesDM.com, or ?through our online contact form here.